Posts Tagged: content

Is Good Content Still Enough to Stand Out on Social Media?

Content is king! This has become the mantra of social media, especially bloggers. As long as you have good content, they will come. Saying otherwise is blasphemy, heresy! And yet, a brave few souls are daring to challenge this. They whisper in dark corners that there is a new king in town. The king isRead… Read more »

Tell Your Story: 5 Easy Steps for Effective Content Marketing

Quick: what’s the last ad you remember seeing? With promotions covering every square inch and pixel in your viewing area, you probably don’t remember. So in a world of literal clutter, how can you catch (and hold) the attention of potential clients and key audiences? Content marketing offers a viable solution for organizations to showRead… Read more »

How the Public Sector Can ‘Buzzfeed’ Its Content

I recently attended an excellent event called News:rewired. As part of the event there was a speaker from Buzzfeed who highlighted their underlying principles. In particular they aim to ‘bake in the share imperative’ by creating engaging content that triggers actions such as: inspiring awe being positive surprising its readers It’s easy to be snootyRead… Read more »

Content Strategy: Where to Start

For many of us in the public sector, being a content strategist is another hat we’re supposed to wear as jack-of-all-trades web specialists. If you haven’t done much research on how to develop a content strategy or why, this post will help you get started. What’s in a content strategy? To define content strategy, RachelRead… Read more »

3 Secrets To Great Content Marketing

By Amy DeWolf In a recent post in Forbes, Jay Baer discusses the secrets to great content marketing. For government, getting your information in front of an audience is important. The more information you can provide citizens in an easily accessible manner, the better. For private organizations, great content marketing translates to dollars. So whatRead… Read more »

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream andRead… Read more »

Four Ways Your Organization Can #Unplug

This post originally appeared in Ragan’s PR Daily. One of the world’s most connected men, Baratunde Thurston, recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Thurston had grown increasingly exhausted with trying to keep up with all the Tweets, photos, status updates, check-ins, chats, and texts. He realized hisRead… Read more »

How to Tweet Like a Mars Rover

This was originally posted on the Measured Voice blog. This robot is probably better at Twitter than you. Photo from NASA. NASA gets to take credit not only for blazing trails into outer space, but also for developing some of the first great examples of social media voice. In May 2008, Veronica McGregor, social mediaRead… Read more »