All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
I’m not entirely sure of the demographic breakdown of GovLoop’s blog readership, but I’m willing to bet that a good number of you out there have kids in college. It’s spring break time now, so some of those kids of yours may be off enjoying a trip with friends or family, or maybe they’re justRead… Read more »
“You never really know a man until you understand things from his point of view, until you climb into his skin and walk around in it.” (Lee, 1960) “Undercover Boss” is one of my TV guilty pleasures. The premise of each episode is simple: the head of a large organisation leaves their ivory tower toRead… Read more »
We go through our new “enabled lives” the best we can each and every day. Where I may have lost some of my physical abilities, my new abilities are far greater an enrichment to who I am and I would venture to say the same for my fellow sisters and brothers each and every day… Read more »
Shortly into a new job, my newly minted college graduate daughter was asked to help plan an IT requirements identification and definition meeting. Her degree was in human growth and development. She had researched what she could about requirements, but was disoriented and didn’t know where to start. Being Da-aad (yes, pronounce that as aRead… Read more »
Again, observing the lovely social media tradition of Flashback Friday (#FBF), I’d like to recall a situation from a few weeks ago when I was packing for my move from Arlington to Washington, DC. As I was bemoaning how much I wish I wasn’t such a hoarder, I picked up a book I had notRead… Read more »
Anytime I see a forward in my email inbox, I tend to get a little suspicious. Usually it means I’ve been assigned an extra task or meeting to attend. Either way, I always open it up to find out what’s going on. I like to be prepared for anything. I recently saw an application forRead… Read more »
When she’s not wearing her 80’s gear and rocking out as the lead singer of our city employee band, the Black Death Socks (BDS), Breanna Medina is the Emergency Management Coordinator for the city of Rancho Cucamonga, California. I asked Bree about her role and how she’s preparing our city to be a resilient community.Read… Read more »
“Find the disguised opportunities in your problems”- Jack McDowell
What qualifies anyone to dialogue as a subject matter expert on political correctness? What exactly does political correctness mean in the context of a United States government employee’s concerns? Should political correctness be a factor in public anything? These are all tough, complex questions. And while it may be incredibly ambitious to tackle them, this… Read more »