How To Capture Web Page Metrics using Google Campaign URL Builder
Google Campaign URL Builder is a free, online resource used to track web page metrics. The data is stored in your Google Analytics account.
Posts Tagged: government websites
The Importance of Running a Secure Website
In 2018 it is more important than ever to run a secure website. HTTPS stands for Hypertext Transfer Protocol Secure and it is a method for encrypting your website data. It also demonstrates that your website is authentic.
How to Prepare for Google’s Upcoming Security Changes
You’ve probably noticed that some website URLs start with “http” while others start with “https”. The extra “s” may seem small, and perhaps barely noticeable to the less savvy user, but that little letter has big implications on website security. So, what does the extra “s” mean, and why is it important for your government… Read more »
Will Your Website Get You Sued?
In 2017, almost 500 companies were sued in federal court for having websites that are inaccessible—i.e., not fully usable by people with disabilities. Here’s what you need to know to protect your organization.
6 Ways to Optimize Your Digital Presence and Boost Citizen Engagement
As a local government leader, you are tasked with finding ways to more effectively serve and engage your citizens digitally. For local government agencies, this can be a very dauting task. Many cities and counties serve extremely diverse populations – millennials, gen-Xers, baby boomers, students, full-time residents, tourists, non-native English speakers and the list goes… Read more »
5 Innovative Government Websites that Empower Citizens
To celebrate these government agencies’ inventive platforms, this week’s Intersection is here to show you some of the top government websites and hopefully inspire some newfangled digital growth at your agency.
What I Learned ‘Buying’ Our New City Digital Services
Through this process, we also discovered that we need to change the way we procure technology. So, now we are also embarking on a new journey: updating our process so we can more easily procure the technology of now and the future. Our staff requires 21st-century tools because the community deserves 21st-century service.
How I Launched a Government Website
After about 70 days of interviewing departments, creating content, uploading files, developing online forms and a whole lot of refining, we launched a beta version of the new San Rafael website. Here’s what I learned.
What Makes an Award-Winning Government Website
Successful government websites are consistent, accessible, and current. Surprisingly though, many sites lag far behind today’s communications standards, missing the most important goal: serve the public well.
