Posts Tagged: media

DorobekINSIDER Live: Tim Fullerton Discusses Citizen Engagement

The goal of social media is to turn customers into a volunteer marketing army. –Jay Baer Just a few years ago social media was seen as an adolescent playground. Selfies, Facebook pokes, and pointless status updates created what seemed to be a cesspool of millennial playtime. Times have changed. If you don’t have an ongoingRead… Read more »

3 Rules for Gov Communicators to Master Media Relations (Part II)

Fostering effective media relations can be a challenging endeavor for anyone, including public sector communicators. This is due, in large part, to a history of adversarial relations between government and the so-called Fourth Estate. Thus it’s essential for government communicators to break down this firewall and build bridges instead. With this in mind, you shouldRead… Read more »

When Social Media Gets Ugly

By Amy Larsen, Client Success Consultant at GovDelivery (cross post from Reachthepublic.com) Social media can be a beautiful thing. With unlimited possibilities for connections with billions of people worldwide, friendships can be strengthened, families can connect across the globe, and loyal customers can become raving fans, even friends, of your organization. But like most things,Read… Read more »

3 Rules for Mastering Media Relations — And Why it Still Matters (Part I)

With all the perpetual hype surrounding the proliferation of social media it appears that traditional media are becoming the unwanted stepchildren in today’s fast evolving mobile, digital and virtual world. Yet despite a conspicuous shift in the media landscape caused by the 21st century Information Age, tens of millions of Americans still consume news thatRead… Read more »

Social Media for Public Health Professionals

Public Health professionals and entities are using social media as a tool to engage millions of people around the world concerning today’s most imperative health issues. Social networks such as Facebook, Google+ (G+) and Twitter have millions of people communicating about various topics. Health organizations are using such media tools to disseminate information. “One factRead… Read more »

Three Social Media Lessons for the Public Sector from the Newspaper Industry

I started my career in newspapers – first as a reporter and then later as managing editor for the Newspaper Association of America – and then, after the newspaper industry imploded, I moved onto government contracting, helping agencies with their outreach and communications functions. The dramatic marketplace changes that the newspaper industry faced in theRead… Read more »

3 social media ideas for internal communicators

Here’s a post I wrote for the IC Space, sharing three social media tips for internal communicator. You can read the original posting over on the UK Government Communications Service website. The IC Space is a fantastic place for internal communication professionals across government to learn and network so I was delighted to be askedRead… Read more »

What’s After Facebook?

Nextdoor (city link) is a promising alternative web-based communications opportunity for local governments and other agencies with physically localized or contiguous client populations. Where Facebook taught us to talk to people all over the world who we will never meet, Nextdoor is re-training us to talk to our neighbors. Nextdoor operates by neighborhoods, and youRead… Read more »