Posts Tagged: media

Become a powerful communicator every time you speak to your audience

TJ Walker, Media and Presentation Expert will be sponsored by the Resume Place, Inc. for a two-day class in Baltimore, MD. Learn how to speak before groups, briefings and panel interviews. What you need is Preparation and Practice. Four years ago, Kathryn Troutman traveled to New York City to practice her popular workshop curriculum, TenRead… Read more »

Do we over measure in government? Plus your weekend reads!

Leaders are trying to use measurements as their swimming goggles. It is the major technique they are relying on. My beef with measures is that we are not applying them proportionally. – Martha Johnson. You’ve probably heard the phrase, “measure twice and cut once.” But in government it seems like we are measuring eight times.Read… Read more »

The Rights and Performance Culture Clash – Part Three with Martha Johnson

“At GSA I encountered an insidious war between the Rights government and the Performance government.” – Martha Johnson. Back in the 1800s the US passed legislation that created the civil service. The objective of the legislation was change the civil service from a rewards system where you got your job just if you voted forRead… Read more »

Blockbuster Goals – Why “We’re Going to the Moon” Motivates – Part 2 with Martha Johnson

There is no strife, no prejudice, no national conflict in outer space as yet. Its hazards are hostile to us all. Its conquest deserves the best of all mankind, and its opportunity for peaceful cooperation many never come again. But why, some say, the moon? Why choose this as our goal? And they may wellRead… Read more »

New Data on How to Reach Government Customers

by Allan Rubin, Vice President, Marketing As today’s government shutdown clearly illustrates, it’s hard to get anything done when two parties are so far apart in their beliefs. Could the same communication breakdown be occurring between government marketers and our prospective customers? At some point (hopefully soon), they’ll be back at their desks browsing theRead… Read more »

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Scott Smith, Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy” to a packed house at Morningstar in Chicago. If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream andRead… Read more »

A Partial Reading List for PR Students

This post originally appeared on my blog, Social Media Strategery. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Those lucky enough to be taking a PR class shouldRead… Read more »

EPA & Social Media: What We’re Using, What We’re Thinking About

EPA leapt into the social media world in July 2007 with our first blog post. Ever since, we’ve been working to expand our options. That’s been greatly helped by the terms of service that GSA has negotiated on behalf of all federal agencies (most agreements contain clauses we can’t accept as federal agencies for variousRead… Read more »