Communications

Cory Booker is a Hero, But Could He Have Done More?

Cory Booker (@corybooker), the mayor of Newark, NJ made headlines recently with his heroic efforts to rescue residents from Snowpocalypse one tweet at a time. Whether its delivery diapers, shoveling entryways, or sending snowplows, he stepped out of bureaucracy to come across as a real, caring human being anxious to aid during a time ofRead… Read more »

How can we play our way to better government?

You may or may not have seen game designer Jane McGonigal’s TED talk, which lofts the idea that video games may actually be one of our paths to saving the world. Her argument is based in part on the feeling gamers typically experience–that is, confidence that they can succeed, patience when they don’t, and determinationRead… Read more »

GovGoodies: FREE Ticket to Awesome Event in DC!!!

Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with—and among—constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: “What do I do now?” Well with GovLoop you can figure out the answer to thatRead… Read more »

The Department of Defense gained a social media beachhead in 2010

There is no question that 2010 will go down as the year that social media became a normal part of the communications arsenal for the Department of Defense. The year began with a withering battle raging over embracing the medium at all and finished with its near wholesale adoption across the department. While still aRead… Read more »

Three Goals for 2011

Ah, a new calendar year! A fresh start! Time to look at the year ahead and figure out how we can make the best of it. So, what goals would I set as a government communicator? Three things jump to the top of my list. Develop and implement a governmentwide customer service strategy Most ofRead… Read more »

The Reorg Rag (with apologies to no one)

It can’t happen here, I have too much to do…Who took my desk and chair, my computer, too?They can’t replace me — the Branch Techno-fileWhat do you mean I’m still in denial? Reorg Rag, Reorg Rag,Why does it feel I’ve been fragged?Reorg Rag, Reorg Rag,Maybe I’m just on a jag.Reorg Rag, Reorg Rag,I’m still onRead… Read more »

In Search of the AndrewPWilson Data API

Our footprints in the digital world are deep and they extend farther than we can readily comprehend. We have been told that this information is of tremendous value to marketers and that this value will only grow as tools and services create additional data (think foursquare, GoWalla, etc.) and further the translation of this informationRead… Read more »

Review: Bob Fine’s ‘The Big Book of Social Media’

I did my first advance praise copy for a mass market book in 2010 (Mark Amtower’s “Selling to the Government”). What that means is getting a review chapter and a table of context and coming up with something pithy about the author and why their book matters. I’ve also received a couple of books fromRead… Read more »