Beyond PR: Strategic Press Engagement
One off-the-cuff comment. A media firestorm. And a leadership lesson you won’t find in any textbook. Discover why public communication isn’t just PR — It’s strategy.
One off-the-cuff comment. A media firestorm. And a leadership lesson you won’t find in any textbook. Discover why public communication isn’t just PR — It’s strategy.
Often, people appreciate even minimal improvement. Measurement can give the community ideas about how to make things even better.
Data-driven decision-making improves effectiveness and efficiency, increases transparency, and enables agencies to be more proactive. But raw data alone rarely inspires action.
Raw data doesn’t inspire change — but the right story does. Learn how to present data in ways that engage, inform, and drive results in government.
Preparation is key for making sure that everything you say is fair game for the news reporter to include in their broadcast or article.
Write a quick start guide, and you’ll give your users the kind of short documentation they need to get started with your product or service.
Some words and phrases are so annoying or inaccurate that they hurt your writing rather than help. Here’s my list of pet peeves.
Creativity is what will keep us original, adaptive, and irreplaceable in a world of streamlined processes and AI. It’s not just creatives who need to be creative. It’s everyone.
In high-stakes leadership, urgency is constant, but emotional intelligence helps you respond with clarity, not chaos, and lead with impact.
Investing in your people — through training, mentoring, and innovative team-building — is always important, even during a hiring freeze. Here’s how to equip your team with the skills it needs.