Tech

Help USDA Design a Web game for Success

Last week we posted a call for feedback on the OSTP Blog for an effort to design a game helping kids learn about healthy food choices. We’ll be accepting comments until January 6, and I hope you can share thoughts, experience and specific lessons learned for this type of effort. Specifically, we’re asking for feedbackRead… Read more »

Show Me the Numbers

It took a recession, but resumes finally are receiving renewed scrutiny. The ability to embellish and obscure shrinks when one out of every six workers is under or unemployed. More than ever, recruiters want to see accomplishments, not responsibilities; numbers, not adverbs. Certain professions have it easier than others. If you’re a lobbyist, you citeRead… Read more »

Going from Better to Best in Gov 2.0: Map, Measure, Move Forward

Originally posted on The Better Buy blog. A couple of the key questions that agencies continue to ask about social media is “How do I make a business case for it?” and “How do I measure success?” Ultimately, those agencies that have answered these questions effectively – in advance of starting their project and allRead… Read more »

Reaching Out to Hispanics: What Government Agencies Need to Know

Rock Creek Strategic Marketing co-founder and principal Scott Johnson recently had a conversation with Carla Briceño of Bixal about what government agencies need to know when it comes to reaching out to Hispanic audiences. The blog post below is an overview of their discussion. People of the Internet, take note: The Hispanic online audience isRead… Read more »

What Would an Always-On-The-Record Government Look Like?

Recently, I wrote a post about Government 2.0 predictions for 2010-12, and one of them was that government would “always be on-the-record.” By that I meant that the combination of (1) the proliferation of tech-savvy citizens with mobile camera/video devices, (2) the prevalence of wi-fi or other Web connections, (3) the massive number of peopleRead… Read more »