How to Write for Short Attention Spans

It’s no secret that people’s attention spans are shrinking, and shrinking fast. According to recent studies the average person’s attention span is now only 7-8 seconds long. That means you have roughly eight seconds to grab your stakeholder’s attention and engage them enough to get your message across so they can take action. With messagesRead… Read more »

Managing Digital Era Risks: Social Media Policies and More

Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. A relatively small percentage of organizations have addressed Digital Era risks in a meaningful way, however. This post provides an overview intended to help organizational leadersRead… Read more »

Awesome Web Sites and Apps — in 12 Easy Steps

A Practitioner’s Guide to Usability Testing, Information Design and Content Strategy for Web Site and Web Application Development Developing Web products (sites or applications) is a challenge because you must satisfy many masters. Senior management wants it done yesterday. Developers want to add as much cool stuff as possible. Security wants blood samples for yourRead… Read more »

Is It Time For An Attitude Check?

I recently had a long conversation with a childhood friend whom I haven’t seen for almost five years. She’s had a rough go of life, so it was fantastic to hear how well she was doing – and how much of a positive shift her life had taken. She told me she’d been meditating daily,Read… Read more »

VicHealth launches Physical Activity Innovation Challenge

VicHealth appears to be one of only a few agencies across Australian state and federal governments that has made a solid attempt at introducing public challenges as an adjunct to traditional policy approaches. While most governments in Australia still use the same techniques for policy creation that they’ve used for 80 or more years, afterRead… Read more »

Transportation Security: Back to the Future

Reprinted from The Hill The Department of Homeland Security (DHS) issued directives for expanded passenger screening at airports as a result of the turmoil and new threat intelligence coming out of the Middle East, especially in Syria and Iraq. DHS Secretary Jeh Johnson said that he’s told the Transportation Security Administration (TSA) to put inRead… Read more »

Federal Talent Management – Seeing Beyond Recruitment

As Federal agencies grapple with multiple challenges, from finding top talent in the face of rising competition from the private sector, to the retirement tsunami and budget challenges, an emphasis is typically, and not unexpectedly, placed on talent acquisition. The challenges in this process are not trivial, and without coming to grips with improving thisRead… Read more »

Driving Mission Impact With a More Engaged Stakeholder Base – an ONS Case Study

As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore. WhileRead… Read more »