While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.
Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set – and that they’re the ones most of us can least afford to break.
Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.
As a govie, your mandate is to serve the public. To do so, there are various approaches and demographics to focus on, but at the end of the day, govies work hard to make this country better for all of its citizens. This can become difficult to do effectively, however, if the public is notRead… Read more »
Typing words onto a screen is easy. Typing words into coherent sentences that accurately convey your intended meaning? Well, that can be tough. In this fabulous day and age of the internet there are some great tools to help you hone your writing chops. I’ve collected five of my favorites to help you with everythingRead… Read more »
Over the course of many decades of governmental work, as well as employment in the private sector and non-profit scene, I have witnessed first-hand and heard, second-hand, of the inherent dangers of saying something that is either unpleasant, reveals corruption, or otherwise is unpopular with the current ‘Powers-That-Be’. All of which leaves someone wondering whetherRead… Read more »
There has been many a night in my lifetime where I dream a dream about not being able to speak or my voice is gone. I try to scream and shout but not a word comes out. Paging Dr. Freud: I think this has something to do with me being concerned about whether my voiceRead… Read more »
As we all know, the explosion in demand for wireless and mobile services is continuing at a pace hard to keep up with. And with that popularity comes government’s continuing need to find ways to exploit those technologies while simultaneously saving money and increasing acquisition and operational efficiencies.
The GSA Alliant GWAC had an outstanding year helping agencies achieve their mission through a fast, flexible, and safe acquisition vehicle. Agencies obligated $2.682 billion dollars to Alliant during FY14, marking Alliant as the largest utilized single GWAC in GSA history by dollar value.
Drip marketing refers to an email strategy that sends a series of messages to an audience over time. Employing this method affects email frequency and timing. Because the focus is on syncing pre-planned messages with predictable audience actions or interests, the frequency/timing will vary from subscriber to subscriber.