I made the point at the Govloop conference on last Wednesday that unlike the model of Facebook that people have one singular identity online I, as other social scientists, predicate on the idea that individuals have lives in which we have a variety of identities. By identity I mean the way that each person understandingsRead… Read more »
Social media is now a common means of communicating, doing business and supporting career search and development. But as with everything there is a huge divide between those who adopted technology early and most of the rest of us. I was reminded on a recent family visit that there is still healthy skepticism, suspicion andRead… Read more »
With increased budget pressures and constraints on our schedules with expanding workloads, finding time to attend a face-to-face event is difficult. Not that there are many face-to-face events anymore: studies show that 60% of US marketers are planning to increase their spend on virtual events while 42% plan to decrease their spend around physical eventsRead… Read more »
http://www.allfacebook.com/facebook-ads-politics-2011-09 Did you know that there’s a company that specializes in Facebook promotions for members of Congress? Meet iConstituent, of Washington, D.C. We spoke to the company’s Marketing and New Media manager, Andrew Foxwell, by phone and email to learn more about how the company collaborates with congressional offices to maximize their Facebook use. HowRead… Read more »
This shouldn’t be considered a new idea or story by any stretch of the imagination but social networking sites like Facebook, Twitter and the newly launched Google+ are becoming increasingly popular frontiers for terrorist organizations. Classic cyberterrorism has always been associated with the large-scale disruption of computer networks and certain targeted websites being affected byRead… Read more »
US Latinos, 50.5 million and growing rapidly, use the Internet, social media, and mobile at greater rates than the overall US population and are very enthusiastic about using online tools to receive government information. According to The Interactive Advertising Bureau (IAB), 30 million Latinos were online in 2010, representing 59.5% of the total Hispanic populationRead… Read more »
No need to write a long drawn out discussion here on the pros and cons of Google+ as we have all spent a lot of time “discussing” said topic. However, I did stumble across something awesome last night and wanted to share it with the believers and non-believers: Start G+ (https://chrome.google.com/webstore/detail/hbgcgahdbgbdenffckohanhobdcnkoip) Start G+ is aRead… Read more »
I know Charlene Li from her book < Marketing in the Groundswell >. This little book was a very fun to read. It pointed out a simple fact that is so easily overlooked nowadays: We talk too much, but rarely listen. In the summer issue of <The Public Manager>, Charlene Li re reiterated this idea—sheRead… Read more »
With so many different types of social networks now present in today’s society and Google adding yet another one to the mix, I have often wondered if it is truly fair to reference Govloop as the, “Facebook for Government.” Sure, at the time, the reference was the most clear picture that could be provided toRead… Read more »
I’ve been making this case from the middle ground for a while now: What we have here is an up and coming “battle” of social networking sites that will ultimately hinge on people’s personal preference, ability to be influenced by the masses, and even driven by their discontent with the competing technology. Or, to putRead… Read more »