New microchips and tablet computers gather government interest at the annual Consumer Electronics Show, Facebook amends its terms of service for state governments, the National Archives makes searching for historical documents even easier, and the Federal Communications Commission issues a call for Open Internet proponents to put their programming skills into action, all in thisRead… Read more »
Let’s say you’re the California Avocado Commission. You want to create awareness around avocados. Why? Perhaps your avocados aren’t getting the consumer love they once did, or you recently had a recall and want to get the facts straight with weary buyers. What do you do? Create a Facebook quiz! I know, I know it’sRead… Read more »
I am a layman in all things ‘suicide’, ‘suicide prevention’, ‘mental health,’ and variations thereof. Nevertheless, during and since the early ‘Viet Nam’ years my duties in the McClellan AFB IG (Congressionals, USAF Complaints Program, IG employee (privacy confidant), 1st level supv and comparable ‘additional duties, helped me to pick up ideas on how toRead… Read more »
Originally posted to the ChatterBachs blog: 63 people on GovLoop you should know I have selected 63 people on GovLoop you should know. All are engaged to some extent on GovLoop, the Social Network for Government. They are from both the public and private sectors, on the state, local, and federal levels. Most are inRead… Read more »
This is kind of cool: NBC works with New York City’s Parks Department to put capes over statues of heroes, such as Harriet Tubman, to promote its new show “The Cape.” There is a social media and location-based component to this as well. Summary here. And Giuseppe Verdi becomes The Caped Composer of West 72ndRead… Read more »
I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your government organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult. Put simply, you needRead… Read more »
There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two peopleRead… Read more »
You’ve got your new website. You’re using Twitter and Facebook to “engage” with residents. Your community has access to all the latest news and information as it happens. The channel shift savings are predicted to be huge…So why isn’t it working? Don’t let the hype surrounding Social Media convince you this is an effective wayRead… Read more »
One of the joys of sudden web trends is the speed at which the too-cool-for-school types start to affect disdain and boredom for something that’s been popular for all of a week or so.Take Quora.com– a US-based site which styles itself as ‘a continually improving collection of questions and answers created, edited, and organized byRead… Read more »
This blog post originally appeared on my blog, “Social Media Strategery.” Ugh – the phrase 2011 social media resolutions returns more than 12 million search results on Google and I find most of them totally insufferable. Let me guess – in 2011, you resolve to “blog more often,” “double the number of Twitter followers youRead… Read more »