Digital Engagement Series Part 6: Engage then Re-engage

Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »

Fake It Till You Make It

The resignation of Rachel Dolezal as president of the Spokane, WA National Association of the Advancement of Colored People has dominated the news lately. Ms. Dolezal had been using a fake racial identity by leading a chapter of the largest advocacy group in the country for African Americans as a mixed race person even thoughRead… Read more »

One Size Fits None – Are the Database Elephants Toast?

This past March, the Association for Computing Machinery announced that its 2014 Turing Award would go to Dr. Michael Stonebraker. As a Google V.P. put it (Google puts up the $1M cash prize that goes with the award), “The efficient and effective management of Big Data is crucial to our 21st century global economy …Read… Read more »

Guerrilla CX For Government

Federal customer experience (CX) professionals are trying to wage a conventional war against bad CX. But they usually don’t have the budget, personnel, or authorities they need to win big, decisive battles. That’s why federal CX pros should consider changing their approach and use some proven CX guerrilla tactics instead. To make the most ofRead… Read more »