Branding: It’s Not Just for the Private Sector
For government agencies, a strong brand can help build public trust in our work, raise awareness of our services and help us connect with the very people who fund our agencies.
Posts Tagged: branding
Why Gratitude and Generosity Matter for Your Personal Brand
Being noticed and remembered is essential to building your personal brand. A lack of gratitude and generosity can also make you memorable—but for all the wrong reasons.
What Does Your Personal Brand Tell The World About You?
Are your colleagues and managers wondering who you are? Do you have a brand? And, if you have one, are you sure it’s what you want it to be?
4 of the Biggest Logo Flops by Government
New logos are far from easy. Government agencies may feel like they have it easier than global brands are so closely tied with their logos. In our online, social, attention-strapped world, a strong, memorable logo can help an agency connect with constituents, gain credibility, and accomplish its goals. A well-conceived, beautiful logo and a thoughtful process that makesRead… Read more »
Why We Just Can’t Agree On “Alphabet”
A question about why Google would defocus attention from their tremendously valuable name and initiate a whole new one prompted me to write a blog post yesterday and some additional thoughts today. Here’s the original question on Quora with a link to all the current answers. For the convenience of my fellow “brand geeks,” please see the follow-upRead… Read more »
Improving Your Image Through Internal PR
Is your department, division, or team chronically looked down upon by others in your organization? Sure, some of it might be your primary function (i.e. if you’re responsible for performance improvement plans, discipline, or firing, you’re probably not very popular). Similarly, it could be the amount of time it takes you to complete your dutiesRead… Read more »
What’s Your Game?
Troy Mathis knows how to talk. And he speaks in a way that makes you want to listen. His session -Make It Matter: Personal Professional Branding, at the Next Generation of Government Training Summit was high-energy, engaging, and inspiring. After listening to his presentation and going through the steps, I’ve come away with the realizationRead… Read more »
“Skinny Oreos,” Broken Brand
Brand Essence: Noun. A feeling. The instinctive, unconscious emotional reaction people have whenever they encounter you. Today I learned that Oreos are going on a diet. Despite the fact that 50% of Oreo consumers split the cookie apart before eating it, the Associated Press reports, there will soon be a new version called “Oreo Thins”Read… Read more »
$250 An Hour? For What? Who Knows?
Some communication tasks are highly valuable. For those you really need to pay what they’re worth. Take branding for example. Many people pass themselves off as brand strategists, brand gurus, brand visionaries, brand designers, brand ideationists, brand creatives, brand disruptors, brand innovators, and on and on. Most of them are not good at what they do. BecauseRead… Read more »
How To Respond To Your Opponents
There are two ways to deal with anti-brand communities, or simply opponents. 1. Negative Ignore – don’t respond in any way Respond – sharply and directly take them on – e.g., argue point by point why they are incorrect Attack – e.g. go further than #2 – try to take them down, through threat, marginalization,Read… Read more »