Happy New Year! Of course immediately after the New Year is the perfect time to get a fresh start with whatever needs to be renewed in our lives. This need for renewal might be because despite the merriment, the holidays can start to feel rote and rife with clichés. So now that the usual businessRead… Read more »
The past week has been freezing. Literally. As temperatures across the country dropped to single digits or even lower – looking at you Chicago – the need to stay warm was paramount. I am going to be honest. I am a cold weather wimp. Yesterday, I wore fur-lined boots (fake fur don’t worry), a heavyRead… Read more »
Look…I totally get that you, the public are sick of us in the government wasting your money. I am a Libertarian, for crying out loud! But when it comes to spending money on brand, I have to tell you, you’re worrying about the wrong thing. This is not to say we should throw the moneyRead… Read more »
If you’re like me you felt the same sense of relief in response to the recent media reports of cybersecurity breaches as you felt the last time you joined a line of rubberneckers creeping past a fender-bender on the other side of the highway. At least it’s not me. Cyber attackers routinely go after internalRead… Read more »
The holidays are over. Gifts have been opened, the eggnog is gone, relatives have packed up and headed out, and there’s just a faint dusting of pine needles left on your carpet. For the most part holidays are about the memories – and hopefully good ones – but more likely than not along with theRead… Read more »
I know some people despise New Years Resolutions, but I’m a huge fan of setting yourself up for the year ahead. I’ll be the first to admit that I’ve only had middling success with my resolutions in the past, but over time I’ve noticed a pattern in the ones that have succeeded. It goes somethingRead… Read more »
Writing from the Midwest…last month is memorable because: 1) the good people at GovLoop invited me to guest blog, and I am honored; 2) I joined Medicare Nation, and I wonder how that happened; and 3) I saw some of the founding, public documents important to history as I know it, and I have gooseRead… Read more »
If you set only one professional new year’s resolution, consider making it this: to improve your organization’s email effectiveness as early as Q2 2015. Whether you’re new to the world of email marketing or a seasoned professional, whether email is a small part of your job description or you run a team dedicated to email… Read more »
If you’ve been employed by a government entity, the odds are that you have been assaulted by hurtful or simply ridiculous remarks. Especially when someone at a party or gathering learns for the first time that you are ‘one of them’: ‘the lazy drains on society and their personal pocketbook’. Well, I’m about to giveRead… Read more »
“She has a million excuses for not wanting to get together with me,” she said. “Maybe she’s actually busy,” I replied. “No…it’s the same pattern, over and over again. When the chips are down, she’s never there.” Because they’ve studied marketing, so many marketers are completely blind to Branding 101. And the axiom: Our favoriteRead… Read more »