Since you never get a second chance to make a first impression, here are some dos and don’ts to help you optimize your LinkedIn presence.
Social media reporting can be intimidating because it’s perceived as difficult to do. I try to simplify things as much as possible so that people will actually read my reports. Social media metrics only work if they are simple and easy to follow.
As public employees, we may find ourselves in the public eye even when our jobs are behind the scenes. Like it or not, we are held to a higher standard than the general public. We have more to lose if we make a mistake on social media.
I challenge you to look beyond simple metrics and start listening to your audience. Ask them real questions you want real answers to. Often times, you can learn first-hand what people in our communities really do want and need from us.
Taking a look at the use of internal collaborative tools across the Intelligence Community (IC).
For a sustainable social media presence, you need to empower your agency’s staff to make social media part of their everyday communications strategy. Here’s how.
In a world filled with technology, we assume transparency is a given. We desire the ‘need to know’ and we believe it is our right to know. To top it all of, we hold our government to a higher standard. The concept of checks and balances fosters a sense of mutual accountability from citizens and… Read more »
Whether you’re under re-evaluation, looking for a new job, or just want to do a little pre-spring cleaning, here are some tips on editing your social media profile and keeping it professional.
How can we use video well within our current social media channels? Here are some thoughts.
How can you get the most out of LinkedIn? Start with your profile.