A decision we made recently at King County, Wash., regarding Facebook pixels and the social network's ability to track user data on our website is worth sharing here. In short: Facebook ads for government can be a good thing, but the relatively new "pixel" feature is not something we have authorized.
Last week, we listed 10 female feds that you should definitely follow on social media. But now your Twitter feed could probably use a little state and local government love, right? Don't worry. I've got you covered. Here are my top ten suggestions for state and local female leaders, plus one organization, to follow on... Read more »
To gain that attention, you need to put your best digital foot forward by showcasing the attributes that make you stand out as a professional. And to do this, you need to go beyond LinkedIn best practices.
How can government organizations stay social in the face of social media scrutiny from legislators? What is to be learned from recent rulings deeming social media campaigns illegal?
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
The federal government is filled with awe-inspiring female public servants. But with so many women doing so many awesome things, how do you keep track of all those accomplishments? While I read a number of newsletters and check multiple websites daily, I find that the easiest way to stay keyed into women in government is through Twitter. By... Read more »
I think it’s useful to check ourselves every now and then – is this social media or corporate media?
Social media can't happen in a vacuum. We are way past that phase. Bake it into your everyday work, and plan accordingly. Where there's a plan, there's a way.
Since you never get a second chance to make a first impression, here are some dos and don'ts to help you optimize your LinkedIn presence.
Social media reporting can be intimidating because it's perceived as difficult to do. I try to simplify things as much as possible so that people will actually read my reports. Social media metrics only work if they are simple and easy to follow.