19 of the Coolest Government Mobile Apps

There’s pretty much an app for everything these days. And that on-the-go accessibility to the information you need has slowly been creeping into federal and state government over the past few years, driven in part by a presidential memo encouraging a federal digital strategy and contests encouraging app developers to come up with creative newRead… Read more »

The Present & Future of Distance Learning in Government

This week I met with Dale Carpenter, the National Park Service’s (NPS) Distance Learning (DL) Program Manager, to collect some thoughts about the current and future state of DL in government.   Dale’s unique perspective includes experience from years of service in both the public and private sector. What does a day look like inRead… Read more »

Don’t Leave Email Deliverability to Chance – Manage It

All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.

On The Use of Memes In Government Communication

We begin with the assumption that government communication should be as good or better than private-sector communication, for three reasons: The public relies on the government as a trustworthy source of information  Many are misinformed or under-informed about what the government does and the services it offers  Trust in the government by the public isRead… Read more »