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Posts Tagged: social media
Get Inspired to Use Facebook Live Video at Your Agency
What can your government agency broadcast on Facebook Live? What kinds of broadcasts are public sector organizations already doing on Facebook Live that can inspire your efforts to catch the attention of viewers?
The Public Is Still Skeptical Of Federal Digital Customer Experience
Instagram scored the highest customer satisfaction rating of the 10 digital and nondigital channels we studied. The telephone scored the lowest. What about the eight in between?
The Case For and Against ‘Friending’ Coworkers Online
Evidence shows there are positive outcomes from friending coworkers, but the risks outweigh the benefits for some, and that is why it’s okay to deny online friendships with your coworkers.
Modern Technology Trends Help Transform Government
Government is increasingly riding the digital transformation wave with the adoption of sophisticated technology solutions that provide enhanced customer engagement, improved efficiency and lower costs.
How Can Government Agencies Express Grief Over Celebrity Deaths?
Should your government agency or public service organization even speak up about a celebrity death? If you decide to share, how can you do so tastefully?
Staying Social in the Face of Social Media Scrutiny
Agency use of social media must follow general standards of care regarding government conduct. Here’s how.
Why Facebook Pixels Are Not Allowed on Our Website
A decision we made recently at King County, Wash., regarding Facebook pixels and the social network’s ability to track user data on our website is worth sharing here. In short: Facebook ads for government can be a good thing, but the relatively new “pixel” feature is not something we have authorized.
Staying Social in the Face of Social Media Scrutiny
How can government organizations stay social in the face of social media scrutiny from legislators? What is to be learned from recent rulings deeming social media campaigns illegal?
Should You Buy Facebook Ads for Public Outreach?
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.