Should You Buy Facebook Ads for Public Outreach?
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
Facebook ads allow us to reach audiences we have traditionally struggled to communicate with and to do so in a way that is technologically convenient for them.
Social media can’t happen in a vacuum. We are way past that phase. Bake it into your everyday work, and plan accordingly. Where there’s a plan, there’s a way.
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
Social media reporting can be intimidating because it’s perceived as difficult to do. I try to simplify things as much as possible so that people will actually read my reports. Social media metrics only work if they are simple and easy to follow.
As public employees, we may find ourselves in the public eye even when our jobs are behind the scenes. Like it or not, we are held to a higher standard than the general public. We have more to lose if we make a mistake on social media.
I challenge you to look beyond simple metrics and start listening to your audience. Ask them real questions you want real answers to. Often times, you can learn first-hand what people in our communities really do want and need from us.
Taking a look at the use of internal collaborative tools across the Intelligence Community (IC).
Whether you’re under re-evaluation, looking for a new job, or just want to do a little pre-spring cleaning, here are some tips on editing your social media profile and keeping it professional.
How can we use video well within our current social media channels? Here are some thoughts.
How can you get the most out of LinkedIn? Start with your profile.