Posts Tagged: Tips

10 Tips to Make Your Government Events More Successful

by Allan Rubin, Vice President, Marketing Several weeks ago I participated as a panelist at two events for government marketing professionals. At both the Mid-Atlantic Marketing Summit, and the GovMark Council‘s panel on Life After Tradeshows Part II, much of the conversation focused on how marketers were dealing with decreased attendance from government attendees atRead… Read more »

Better Blogging: 6 Tips for Being Heard Above the Noise

If you are reading this you are no stranger to blogs. You have probably heard the term more times than you can count, have read more than your fair share, and maybe even have your own online novel collecting “dust” in cyberspace. Even still, the desire to be heard above all the chatter on theRead… Read more »

The Cure for Social Media Pitfalls – 5 Guidelines for Getting Recognized

With the constant barrage of social media status updates and endless marketing ploys that rage around you, how can you ensure you are heard above all the static? How can you use social media to effectively communicate your image and message? Last week I discussed a few social media personalities that drive me crazy. ThisRead… Read more »

5 Social Media Personalities that Drive Me Crazy

I love being social on social media sites. From Facebook to Twitter, Govloop or LinkedIn, I enjoy staying in touch and reading about happenings in the world. However, recently I have noticed a few personalities emerge that make this experience less enjoyable. Do you know who I mean? Those people who you can almost anticipateRead… Read more »

Hurricane Sandy Preparation & Donation

This Halloween is shaping up to be a lot spookier for those on the East Coast. If you’re following the latest NOAA hurricane trackers, Hurricane Sandy is indeed turning inland and will affect several states along the Eastern seaboard, including Delaware, Maryland, Virginia, West Virginia, Rhode Island, Pennsylvania, New York, New Jersey, Connecticut and Massachusetts.Read… Read more »

Conducting Media Interviews: Ten Tips

Speaking to the news media can always be a tricky business, especially if you are not an official government communicator, former journalist, or have other expertise in the area of media relations and strategic communications. Therefore, these tips should be useful if and when you must face the “Beast” — particularly, if you’re conducting yourRead… Read more »

Talking to Reporters: Ten Tips

(pictured above: newsroom in action) For some Government employees — especially those not schooled in the art of public affairs and media relations — speaking to reporters may cause more anxiety than giving a big speech. PR-types often call upon SMEs, subject matter experts (a.k.a. “policy wonks”) to respond to technical and legal media inquiriesRead… Read more »