Communications

Recession Proof Marketing: Dos & Don’ts

Quick read from American Marketing Assocation on how to recession proof your marketing: http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/Copernicus/Dos_and_Donts.pdf Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walking… Read more »

In Need of U.S. Government Social Media Examples?

Just in case you haven’t seen this presentation from a Bev Godwin, Director, USA.gov & Web Best Practices, Office of Citizen Services, U.S. General Services Administration on Government and Social Media (from March 2008), I wanted to forward along: http://www.usa.gov/webcontent/documents/Government_and_Social_Media.pdf It has some good examples of how social media is being used in U.S. Government… Read more »

The Hokie Guru! Matthew Stephen Worner – GovLoop Member of the Week

The interview below is with Matthew Stephen Worner (GovLoop’s Bureaucrat on Sports, the Hokie Guru). Matthew was one of the inaugural bloggers on GovLoop. My appreciation is great and sincere for Matthew taking the time to do this interview. Where were you born and raised? I’m from Mayville, North Dakota, which is about 60 minutes… Read more »

Making progress…

A lot of things are starting to fall into place with our Web 2.0 initiative. We have a draft of our questions for a survey of our employees, we have Moodle up and running, we have two departments that have agreed to incorporate Twitter into their existing practices, we have SharePoint running and our IT… Read more »

Old Friends and Facebook

In the past few days, several old friends have popped out of nowhere on Facebook. Unlike some stories about uncomfortable relationships and not really wanting to hear from people you thought you’d left behind, these were all people I was extremely happy to hear from. That’s an amazing feeling. But it got even better when… Read more »

Federal Eye: Blaming the Post Office’s Problems on the Media

It appears that the news media is partially to blame for the continuing decline of the U.S. Postal Service. The bad news about its future came yesterday during a Senate subcommittee hearing on the financial future of the Postal Service. There’s an interesting nugget in the prepared testimony of Phillip Herr, the Government Accountability Office’s… Read more »