Social Media

Recruitment 411: Minding Your Social Media Ps & Qs

There are rules of etiquette for every social situation, from dining to business meetings – and even dining during business meetings. Most of these rules have been around for a while and they are just an accepted part of social interaction. There is a whole other set of rules and guidelines that falls under theRead… Read more »

Mission, Tool, Metrics, Teach: Now a Workshop!

First, my social media mantra was something I said and tweeted: mission, tool, metrics, teach. Then it was a blog post. Now I’ve created a workshop that I delivered recently at a conference. It combines several other presentations and things I’ve said and written over the past few years. At the conference, people sat 4-5Read… Read more »

Social Media for Government – Online Class

Have you heard that there is a class focused just on social media use in government agencies (as well as a discussion of e-government in general) that will be held online in January? It is through the University of California in San Diego (UCSD) and will run over 6 weeks from January until the endRead… Read more »

Four Steps: The Evolution of Social Media in Government

Social media in government has experienced an evolution in the past three years, since the administration’s Open Government Directive forced it into the mainstream of every agency’s operations. Each step in this evolution can be summed up by one word and one driving question, and each has had countless articles devoted first to exploring theRead… Read more »

Mitigating Risk in the Use of Social Media

Most government employyees and agencies protect their computers by installing and updating reliable anti-virus software. Managers, IT staff and front-line workers understand the threats posed by malicious software, and they know that they have to take steps to counter that threat. But as more agencies take advantage of social media, new risks emerge that mayRead… Read more »

Running a Council Twitter stream

It’s terrifying. There. I said it. Judge all you like, if you’ve ever run one yourself. Have you? Or have you just sat there in your comfortable ergonomic chair in your comfortable study in your comfortable house sniping at everyone else getting it wrong? Because I hold my hand up freely – I was inRead… Read more »

Social Media Tactics: 5 Engagement Strategies – RSVP for 10/19

Please join us at GovDelivery’s event on Wednesday, October 19th, Social Media’s Role In Cost Effective Solutions. The theme for this week is ways to engage your key stakeholders. Much of this is remembering your customer service skills. One strategy is to think carefully about the way you interact with your community offline, and tryRead… Read more »

Social Media in Times of Emergency

In the month of August, the East Coast was hit with two natural disasters, one foreseen, Hurricane Irene, and one without notice, the August 23rd earthquake. Though one primary form of established media failed—phone service during the earthquake was interrupted for many, if not most—both government agencies and individual citizens used social media to learnRead… Read more »