Today, everyone from top CEOs to President Obama is talking about cutting back on spending and finding ways to “do more with less.” Unfortunately for marketers, this usually means budget cuts or even a full on slashing of your budget. So if you desperately need your next campaign or rebrand to provide the most bangRead… Read more »
When doing research regarding perceptions and attitudes of key stakeholders, it is often very challenging to gain feedback that may be brutally honest or even negative. The reality is that the most honest feedback from research is always the most valuable and provides organizations with the insights needed to enhance performance. The Department of VeteranRead… Read more »
Digital citizens are feeling more empowered and believe that government needs to do more to address their needs, according to a recent study from Accenture, conducted by leading government market research firm Market Connections, Inc. Nearly half (44 percent) of 1,400 citizens surveyed in seven countries — Australia, France, Germany, India, Singapore, the United StatesRead… Read more »
Today, more than 200 executives from the DC area convened at the fourth annual Federal Media and Marketing Study (FMMS) breakfast hosted by Market Connections to learn how to effectively reach government decision makers when selling to the federal market. Knowing how to target those leaders who, ultimately, make the buying decisions can be highlyRead… Read more »
Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »
In today’s government contracting environment, companies and organizations selling products and services to the federal government need to keep every arrow in their marketing quivers as sharp as possible. One of the core components of marketing success in this new contracting environment is knowing where and how to reach senior decision-makers at civilian and defenseRead… Read more »