Last week’s New England snowmeggadon showed us how far social media has come in making collaboration across the boundaries of government and citizens easy. And it offered stark contrast between those who get it and use it, and those who don’t. Social media and the digital devices that connect us change the collabonomics of disasterRead… Read more »
This summer I wrote Social Media and Recruiting 101: Overview and Recommendations, which was an extension of some earlier pieces I had written on the topic of “social screening” (see this post, as well as this white paper). In it, I recast the “recruiting funnel” to reflect how social media and other digital activity canRead… Read more »
So as you might already know I’ve enrolled for State Duma elections 2012 in Russia and going to represent interests of “Fair Russia” party. This post is about the strategy I’ve put down the election campaign that is mainly based on working with social media marketing that is actively used by different politicians. I’ve decidedRead… Read more »
Http://LeonardSipes.Com I returned from the Blog World-New Media conference in Los Angeles last night (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended (third time for me). Four-thousand participants from over 100 countries filled the room with massive energy and creativity. You can’t go to Blog World withoutRead… Read more »
Catching the spark of excitement from leadership is the fuel to make any activity go forward. From the largest transformation effort to ensuring that all employees are able to wear comfortable shoes, it all starts with the support of Leadership. For government and large company Ideation efforts, this is especially true. But is top leadershipRead… Read more »
The quiz has been updated. Click here to learn about and access the latest version.
Http://LeonardSipes.Com The debate is whether social media is a conversation or a one way form of communication. I argue that it’s a matter of quality versus quantity. Responding to Comments–Three Cases: I did a presentation on social media before leadership of a federal government agency. There was a point where we discussed the logistics ofRead… Read more »
Instead of running our usual “be safe while hunting” news releases this year, we went with an Invasive Species: Zombies post. So instead of hitting our usual audience, who mostly reads the headline and forgets the article, we tied in with zombies and encouraged hunters to watch out for them this fall. Response has beenRead… Read more »
At GovDelivery’s October 19th event in Washington, DC, 300 attendees received some valuable tips on Facebook usage by government agencies from Adam Conner, Associate Manager of Public Policy at Facebook. His engaging, fast-paced and helpful presentation included his top 10 “musts” for governments using Facebook to get their message out. Here’s a summary of thoseRead… Read more »
Http://LeonardSipes.Com Fifth and final article on the fear some people in government, associations and nonprofits express when whey contemplate social media. In the first article I stated, “Media respects those who do social media. They like your willingness to engage. They sometimes are willing to give you the benefit of doubt because you are obviouslyRead… Read more »