Drip marketing refers to an email strategy that sends a series of messages to an audience over time. Employing this method affects email frequency and timing. Because the focus is on syncing pre-planned messages with predictable audience actions or interests, the frequency/timing will vary from subscriber to subscriber.
Starting out on the right foot with your audience is critical to earning their trust and securing your relationship with them.
In football, the distance the kicker kicks the ball is irrelevant if he doesn’t aim for the field goal. The same goes for an email campaign. Establishing solid goals and developing a testing strategy comprise a winning game plan for an email campaign.
Like fantasy football, achieving federal goals in your organization starts with a draft. The success of your mission depends on hiring the right employees, creating an intentional strategy, and knowing when to trade. A weak team will lower productivity and end an otherwise promising fiscal season. But, how do you build a team that willRead… Read more »
Okay. That’s harsh. Yup. It is. Does it count that I’m being harsh with myself first? And foremost? Here’s the thing. When I started out in public service, I said what I thought. Now, I was raised right – so I said what I thought, but I said it politely and patiently and in aRead… Read more »
Harvard’s Bob Behn has been working on his latest book about the “-Stat” movement for more than a decade. I’ve been eagerly awaiting its release and told him I would read and share my impressions with others. In his inimitable response, he just asked that I spelled “Behn” and “PerformanceStat” correctly. Since 2001, Dr. BehnRead… Read more »
In June 2014, the National Research Council (NRC) released its report on the future of human spaceflight, “Pathways to Exploration: Rationales and Approaches for a U.S. Program of Human Space Exploration.” At its heart is a question of strategy – what should it be to move forward with a meaningful and successful path? In contemplatingRead… Read more »
Poor processes equals pissed off employees! Pissed off employees equals pissed off customers and constituents. We all have things that annoy us about our job. When you spend nearly 40% of your day (or more) in the office, you’re likely to find a few things frustrating. An overwhelming 60 % of people said poor processesRead… Read more »
“High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.” ― Kristina Halvorson, Content Strategy for the Web Government agencies rely on websites and other online tools with the view of informing, educating and engaging citizens. But how do we know if we’re actuallyRead… Read more »
For many of us in the public sector, being a content strategist is another hat we’re supposed to wear as jack-of-all-trades web specialists. If you haven’t done much research on how to develop a content strategy or why, this post will help you get started. What’s in a content strategy? To define content strategy, RachelRead… Read more »