Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
This post is an excerpt from GovLoop’s recent guide, The Future of Digital Services. In the guide, we explore five trends that are transforming the way government serves citizens in the digital age. Given increasing government mandates and citizen demands, it’s imperative that agencies adopt digital solutions. To discuss best practices for maximizing investment in thoseRead… Read more »
Organizations innovate for customers, but customers don’t think about innovation. In a digital world, customers think about ease and convenience, speed, security. Citizens care about receiving what they were promised. And in government, that means many things to many people. So if innovation means doing something different to add value for customers, what does itRead… Read more »
The Administration’s FY 2016 budget proposal shows that it is committed to creating capacity and sustainability for performance-and-results based government. It’s all in the details. Beyond the dollars in the President’s budget, there are some details buried in congressional justifications that are worth examining. I think there are three sets of initiatives – that forRead… Read more »
What does the U.S. government need with 5,300 domains? Because that’s how many there are on 18F’s complete list of .gov domains. There are plenty of oddball URLs that will have you scratching your head and wondering: What were they thinking? Some domains have no website in place. We’re left to guess—or Google—if these parked domains were registered for campaignsRead… Read more »
Is that email you’re about to send 100% perfect? Are you sure? Of course, you’ve checked off every best practice and made sure your subscriber data is correct, but at the end of the day, you’re only human. Sooner or later, you’re going to miss something.
Last week we looked at indicators that might be measured in relation to factors that can foster creativity and innovation in organisations. In this post we’ll consider possible measures of creative activity and the outcomes of creativity. Creative activity The measurement of creativity itself is arguably about monitoring ideas that are generated. This can beRead… Read more »
This post is an interview excerpted from GovLoop’s recent guide, The Future of Digital Services. In the guide, we explore five trends that are transforming the way government serves citizens in the digital age. The fundamental goal of government digital services is to serve and engage citizens. Yet while many services are designed with thisRead… Read more »
Much has been made lately about digital services in government. Better technology. More efficient software. Increasingly agile IT. Better digital services and better technology in government are absolutely important. But technology can only take your organization so far. There is a continued importance of having people actually working and dedicating their time to do theRead… Read more »
While email continues to rule the digital communication space [ADD STATISTIC HERE], marketers cannot afford to ignore the growing popularity of social channels as an opportunity to further the connection with their audience. Learn how to use other communication channels to increase your email reach and vice-versa.