If you have not yet seen Mad Men, and do not want to be spoiled, STOP reading this right now. Last night’s episode dealt with a $4 million defense industry (North American Aviation) contract that Pete Campbell had worked for three years to win. I loved lots of things about this episode, including the factRead… Read more »
I could never figure out why some people dread going to conferences. It is always so fast paced, with a ton of people you want to meet, and happy hour every night. I just took over the government liaison/business development role at Marion Montgomery, Inc., so I am looking forward to attending the conference. MMIRead… Read more »
This week’s blog follows up on my August 2, 2010 post – Networking by the Numbers and Offline Opportunities, as far as how you can get yourself noticed amongst the masses of the career-seeking crowd. Yes, it demands some thought, and a little creativity, but it may just pay off for you in the longRead… Read more »
Republished from eGov AU. When I wrote my first online community engagement strategy for Telstra’s Wireplay service in 1997, one of the factors I considered was how to ‘complete the loop’ – integrate inbound and outbound online channels to reach, engage and promote interaction across the widest possible audience. In those days we used massRead… Read more »
Republished from eGov AU. Over the last week US media has been buzzing with the story of Canadian musician Dave Carroll, whose US$3,500 Taylor guitar was broken on a flight on United Airlines. Carroll reported that people on the plane had watched with horror as United baggage handlers had roughly handled and thrown his andRead… Read more »
Republished from eGov AU. In their Global Faces and Networked Places report (PDF), Neilsen has found that social networks and blogs (Member Communities) are now the 4th most popular online category – ahead of personal email. In December 2008 Neilsen found that 59% of online Australians used social networks and blogs, compared to 80% inRead… Read more »
Republished from eGovAU. I’ve just come across a media release from Nielsen (PDF) from March this year indicating that internet use by Australian internet users reached 16.1 hours per week in 2008, soaring ahead of TV at 12.9 viewing hours per week (radio sits at 8.8 hours). This suggests that the average Australian internet userRead… Read more »
I don’t know if you have given much thought to using Ads on Facebook. I really hadn’t, but got curious last week. We’re not using Facebook at Housing and Urban Development yet, so I thought of another way to test this capability. I put on one of my other hats: I serve on a non-profitRead… Read more »