With the constant barrage of social media status updates and endless marketing ploys that rage around you, how can you ensure you are heard above all the static? How can you use social media to effectively communicate your image and message? Last week I discussed a few social media personalities that drive me crazy. ThisRead… Read more »
I love being social on social media sites. From Facebook to Twitter, Govloop or LinkedIn, I enjoy staying in touch and reading about happenings in the world. However, recently I have noticed a few personalities emerge that make this experience less enjoyable. Do you know who I mean? Those people who you can almost anticipateRead… Read more »
Some argue that when it comes to polishing its public image, Feds should follow the rebranding examples of Corporate America. But Federal Government does not need to spend multiple millions of dollars — in our case with taxpayer money, whether real or perceived — to improve its public standing. Unlike the corporate world, we areRead… Read more »
Does the Federal Government need to rebrand itself, as some have recently suggested, due to low public approval, politically-charged rhetoric, and negative stereotypes of Federal employees? I think not. Rather, I stipulate that: 1) Rebranding Feds is unnecessary and inadvisable at this time, and 2) There is no real “crisis” for Feds that warrants aRead… Read more »
As of late, I’ve become a huge fan of The Colbert Report. I am interested in politics and media, which are Stephen Colberts biggest targets for satire, and he does a great job at making both look absurd. The right-wing political pundit’s show is full of memorable quotes, such as “Democrats lead in all theRead… Read more »
Part 2 in a series on creating your identity with DC based professional graphic designer/artist Jack Hernandez. Catch up with the earlier post here, Logos & Identity Part 1: Not just for your clients As I mentioned in the previous post, branding is one of the most important steps to establishing an identity in theRead… Read more »
I have worked with graphic designer/artist Jack Hernandez for almost a decade on creative projects, both professional and personal. Jack has nearly 15 years of professional graphic design experience and for the last ten years has worked with local governments at a nonprofit DC lobby association. Recently, he and his partners established their own identityRead… Read more »
Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings. I first predicted a drastic rise in interest for “social media monitoring” information 4 years ago. Search for the term hasRead… Read more »
With so many different types of social networks now present in today’s society and Google adding yet another one to the mix, I have often wondered if it is truly fair to reference Govloop as the, “Facebook for Government.” Sure, at the time, the reference was the most clear picture that could be provided toRead… Read more »
One of the most overlooked opportunities for online marketing also happens to be one of the most ubiquitous: the e-mail “signature” One of the first things new employees do is create a “signature block” for their e-mails. These half a dozen lines or so, consisting of your contact info, plop themselves at the bottom ofRead… Read more »