Even if a connection between Pokémon Go and your organization’s work seems tenuous or non-existent, you can’t ignore how the game is captivating many people in your local community.
Posts Tagged: digital communications
What can your government agency broadcast on Facebook Live? What kinds of broadcasts are public sector organizations already doing on Facebook Live that can inspire your efforts to catch the attention of viewers?
Technology has made it easier and more efficient than ever to reach the public, so continue working with your colleagues to connect more people to their work through dissemination. Every day, go to work thinking about your customers and how you can do a better job on their behalf.
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
Join the social media bandwagon your agency must.
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approachesRead… Read more »
Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, whoRead… Read more »
Believe it or not, government agencies have started to use emoji. So far, the little digital characters have been used sparingly, yet experimentation is happening. Emoji may or may not be the right fit for your agency. At the moment, they’re youthful and fun, and are often used tongue-in-cheek or with a dose of attitude. But, understanding emojiRead… Read more »
Emoji are now a part of how people all over the world communicate. Some people in government are enthusiastically embracing emoji (looking at you, 18F), knowing that they are quickly becoming a conventional element of our nonverbal communications. Even if you’re not ready to use emoji, in order to understand what people are saying it’s important to at least learn what emoji areRead… Read more »
Everyone is talking about Humans of New York. It’s a success story worth the airtime. It’s also an inspiration that can help you find the heart in your storytelling and communications. Recently, Brandon Stanton, who runs the popular photography blog, shared a photo of a 13-year-old boy who attends school in one of the mostRead… Read more »