6 Ways to Leverage Pokémon Go for Community Engagement
Even if a connection between Pokémon Go and your organization’s work seems tenuous or non-existent, you can’t ignore how the game is captivating many people in your local community.
Posts Tagged: digital communications
Get Inspired to Use Facebook Live Video at Your Agency
What can your government agency broadcast on Facebook Live? What kinds of broadcasts are public sector organizations already doing on Facebook Live that can inspire your efforts to catch the attention of viewers?
4 Ways to Convince Your Colleagues to Broaden Their Definition of Customer
Technology has made it easier and more efficient than ever to reach the public, so continue working with your colleagues to connect more people to their work through dissemination. Every day, go to work thinking about your customers and how you can do a better job on their behalf.
Snapchat for Government: The Basics
The White House wasn’t the first and certainly won’t be the last government agency to join Snapchat. What do agencies need to know about snapping about public service?
The Force is Strong With These Agencies on Social Media
Join the social media bandwagon your agency must.
Hiring Social Media and Digital Expertise: A Hierarchy
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approachesRead… Read more »
Turn It Up: How Government Uses Music Videos to Engage Citizens
Music videos are fun, attention-grabbing tools for delivering messages that can inspire citizen engagement, educate people, spur them to action, and change minds and hearts. Videos are currently one of the most desirable pieces of content because of how shareable they are on social media. Social videos in particular are also a great way to reach younger audiences, whoRead… Read more »
What Government Agencies Need to Know About Emoji: Part 2
Believe it or not, government agencies have started to use emoji. So far, the little digital characters have been used sparingly, yet experimentation is happening. Emoji may or may not be the right fit for your agency. At the moment, they’re youthful and fun, and are often used tongue-in-cheek or with a dose of attitude. But, understanding emojiRead… Read more »
What Government Agencies Need to Know About Emoji: Part 1
Emoji are now a part of how people all over the world communicate. Some people in government are enthusiastically embracing emoji (looking at you, 18F), knowing that they are quickly becoming a conventional element of our nonverbal communications. Even if you’re not ready to use emoji, in order to understand what people are saying it’s important to at least learn what emoji areRead… Read more »
5 Storytelling Best Practices at the Heart of Humans of New York
Everyone is talking about Humans of New York. It’s a success story worth the airtime. It’s also an inspiration that can help you find the heart in your storytelling and communications. Recently, Brandon Stanton, who runs the popular photography blog, shared a photo of a 13-year-old boy who attends school in one of the mostRead… Read more »