Posts Tagged: Facebook

How Can Social Media Help Governments Serve the Booming Hispanic Population?

The Hispanic Population in America is on the rise. The overall growth in the U.S. States of Hispanics (or Latinos) was 15,171,776 from the 2000 to 2010 Census (U.S. Census Bureau, only U.S. States). But the growth isn’t just happening where you might think it is. Take a look at this map. It shows theRead… Read more »

Recruitment 411: Marketing is Alive and Well on Facebook

A co-worker recently sent me a Fortune magazine article, Facebook: Where marketing efforts go to die? Knowing Facebook is an essential element of our recruitment marketing, I was immediately curious. As I started reading, I realized the article was talking more about product marketing than marketing a brand like we do at the IRS. WithRead… Read more »

Managing the Shift from a ‘Push’ to a ‘Pull’ Information Economy

One of the two implications of the paradigm shift I wrote about was the movement from an information economy in which providers pushed out their content to one in which consumers pulled it into their feed. This movement started with the advent of RSS feeds and has hit a high point in link shortening andRead… Read more »

Facebook and Fort Bragg: Two Powerful Forces Unleashed?

This Thursday, Fort Bragg is trying something new: live interaction with citizens via Facebook. Here’s an excerpt from an article in the Fayetteville Observer: Fort Bragg leaders will answer questions live Thursday on Facebook, the popular social-networking site that until 2009 was blocked on many military computer networks. “We’re hoping specifically to have interaction withRead… Read more »

Facebook Questions are Great for Gov, but be Careful…

On March 24, Facebook rolled out the Questions feature to all its users. It’s a new way to ask and get answers from your friends or fans on Facebook. For government, this could be a great opportunity to get direct feedback for Product development How can we improve our current website? How difficult was itRead… Read more »

Geeking Out With Gavin: Staying Connected Despite Being Down Under

In a few previous posts, I’ve shared some insights from “the kid next door”…who’s not really a kid, but a super bright young man at Wake Forest who’s now spending the semester down under. Check out his latest tips for being connected from anywhere. *************************************************************************************** Hey everyone, from the other side of the world! I’mRead… Read more »

Recruitment 411: Social Media Melting Pot

Social Media allows the IRS Recruitment Office to communicate and network with job applicants at any time and from any place. The key to our success is integration; every tool is part of a well-oiled social media machine. By using social media, the IRS accomplishes several important goals. First, we show the IRS is aRead… Read more »

Recruitment 411: Tips for playing in the Facebook Sandbox

Sometimes people can be downright mean. In 2011, it’s no longer shocking to visit online forums or websites and see a post from someone that is directed at another user and is not only negative, but aggressively nasty. Unfortunately, that’s the world in which we surf. The IRS Recruitment Office is keenly aware that manyRead… Read more »