Posts By Alice M. Fisher

Examples of Good Web 2.0 Newsrooms/Pages?

After a recent post about newroom 2.0 make overs…I’d now like to emphasize that there is a legitimate need to change towards the use of social media as part of your communication, marketing, outreach, employment recruitment, and the meeting of your agency procurement needs strategy. Therefore, I went looking for good examples of Web 2.0Read… Read more »

Do you need an eXtreme MarCom 2.0 makeover?

Well, below are some tips for strategic consideration. Public relations and marketing is about the conversation. Right? And, depending on which camp you are in; communications, marketing or both, you can more effectively enable “conversation” by shaping opinion, and opening the door towards selling the products, services and information you offer with MarCom 2.0. MarComRead… Read more »

What is Your Video SEO Strategy?

Even with my recent blog posts about the social media landscape, said landscape continues to morph at warp speed and we are seeing more and more videos everywhere; on business sites, news pages, personal websites, video hosting sites, mobile devices, social networks, blogs, cell phones, email and postings to video portals, and posting for clients.AsRead… Read more »

List of Editors, Columnists, Journalists, Reporters & Media, Writers On Twitter

I have just posted an external blog with lists of Editors, Columnists, Journalists, Reporters & Media, Writers On Twitter. All though there does not seem to be a communication best practice yet, I am sure these lists could be morphed into one. And, what is missing is an entire list of government public affairs personsRead… Read more »

Now PR & Social Commerce.

Are you getting the buzz on the street real-time from Social Context? I propose to my fellow GovLoopers, PR professionals and academia a need to examine and discuss the gap between our traditional media, journalism and public communication training and practices with an opportunity to strategically plan for the concept of Nowism or better yetRead… Read more »

Resistence is Futile

I came across a Mashable Post where Reuters is telling AP to stop Whining. http://bit.ly/24BhIo “This week he responded with a blog post comparing AP to the lawsuit-happy music industry, saying that the incumbents “haven’t been keeping up” and encouraging news leaders like AP to “stop whining”: “Let’s stop whining and start having real conversationsRead… Read more »

Capturing History Before it Disappears

Imaging the following scenario below being kept in a a file, in a basement, in a library forever, never seeing the light of day. Possibly of use to many, but untouchable to almost everyone. Would you keep it in that format as you have it? Keep it buried in a basement or an archive? Or,Read… Read more »

How Technology Changes & Communications Impact Target Audiences

Strategic communications, education or information outreach when applied effectively means really knowing your taget audience as a critical component to any campaign and its success. Often times, informaiton is put out, but at times there is a major “disconnect” between the outreach and the end user. I thought of this video of an elderly womenRead… Read more »