Originally posted on The Better Buy blog. A couple of the key questions that agencies continue to ask about social media is “How do I make a business case for it?” and “How do I measure success?” Ultimately, those agencies that have answered these questions effectively – in advance of starting their project and allRead… Read more »
From The Better Buy Project blog After attending the recent Better Buy Project panel this past week, I blogged about my observations and some issues that came up from that conversation. That lively discussion continued on the GovLoop Acquisition 2.0 community. Although many commentators took different takes, I think we all agreed that one ofRead… Read more »
Rock Creek Strategic Marketing co-founder and principal Scott Johnson recently had a conversation with Carla Briceño of Bixal about what government agencies need to know when it comes to reaching out to Hispanic audiences. The blog post below is an overview of their discussion. People of the Internet, take note: The Hispanic online audience isRead… Read more »
Recently, I wrote a post about Government 2.0 predictions for 2010-12, and one of them was that government would “always be on-the-record.” By that I meant that the combination of (1) the proliferation of tech-savvy citizens with mobile camera/video devices, (2) the prevalence of wi-fi or other Web connections, (3) the massive number of peopleRead… Read more »
I recently wrote about the vibrant Twitter community organized around the hashtagging of the airport code for Edmonton, AB (#yeg). The use of the regional tag to organize Edmonton community tweets began in summer of 2008, and has become so popular it now grows organically without much thought to its backstory. I’ve long argued thatRead… Read more »
For many members, GovLoop is their first foray into the world of social media. If this is true for you, that may mean that you’re hesitant to upload a photo. Posting your picture here is a big step, especially if you’re just just dipping your toes in the water of “Government 2.0” or “Web 2.0.”Read… Read more »
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” Margaret Mead As human beings continue to have significant impacts on the environment and its resources, education is the perfect tool to inform individuals of how their behaviors and patterns are having negativeRead… Read more »
Shameless pug here: I’m reaching out to folks who are interested in having more in depth discussion about Customer Engagement in Government. I’ve established a new group titled “Customer Engagement” and I’m inviting you to join and contribute. I’ve published a few items of my own in the group & offer you a sample ofRead… Read more »
As the end-year reviews and new-year predictions and resolutions arrive in my inbox, I have been thinking about what has been the biggest impact or change in the collaboration arena. The biggest change I find is that the differentiation between social media software and collaboration applications has almost disappeared from the positioning messages. Traditional CollaborationRead… Read more »
In an article in this morning’s NY Times about the President’s meeting with bankers yesterday (“Putting Obama On Hold”) the article closes with this line about the unfortunate absence from the meeting of three of the big bank CEOs: “There’s an expression that many bankers already know…when people need to be reminded of the importanceRead… Read more »