A friend of mine runs the David All Group which has a new blog centered around a branding concept call 1-9-90. The 1 percent of creators convince the 9 percent of activists who in turn persuade the other 90 percent of the people. Im anot sure if am among the 9 or the 90 butRead… Read more »
I went to What’s Next DC today, a very cool online marketing conference (featuring GovLoop’s own Steve Ressler) and I was struck by the simplistic analysis that many of the presenters offered of “what’s working” in marketing. For instance, one presenter went on and on AND ON about how awesome and remarkable Best Buy isRead… Read more »
Hello, GovLoopers! I’d like to introduce This is Govable, a series that will highlight government examples of impressive social media tactics and improved collaboration through technology. This series might not always showcase the biggest campaigns, but it will highlight small, meaningful steps that the government is taking towards Gov2.0. Please feel free to send meRead… Read more »
I recently attended a fantastic event hosted by 85Broads, White & Case Women’s Initiative, and Ms. JD featuring the inspiring Laura Liswood. Afterwards, as I networked and chatted with other women there, I met two women from the U.S. Department of the Treasury. We talked for a bit and then performed the ritual business cardRead… Read more »
Originally posted on Unleash the Monster By Erica Pierson It’s summer time and recent grads are in the process of looking to start their careers. Well, good news. Now is the right time to consider a job in government. There are continued steps to implementing hiring reform across agencies in response to the recent presidentialRead… Read more »
To be fully effective, government agencies must raise awareness of their programs and the important work they do on behalf of the public. Branding is crucial to these efforts. Yes, branding. Though government agencies rarely use the word, branding is just as important in the public sector as it is in the private and nonprofitRead… Read more »
A while ago, in the misty dawn of internet commerce, a government agency I know decided to change its web site address, dropping its parent department and just going by WWW.WHOZIT.GOV. Needless to say this caused a storm in the user community with suddenly invalid bookmarks, frantic e-mails that the website was down, etc. TheyRead… Read more »
A few months ago I came across the work of an intelligent, generous human being in Silicon Valley named Rajesh Setty. He is doing some interesting work at a new site, TH!NKSULTING. I appreciated his recent answer to a question that was posed to him, “I am planning to write a book. Can we brainstormRead… Read more »
As the government community awakens to the value of social networking, they will reward, hire, promote people who can help them use social media to build relationships with clients, constituents, the public. Those who have used social media to develop their personal brand will become the all-stars. You are what you do. Karl Marx saysRead… Read more »
When it comes to social media, how you position your brand goes a long way for conveying authenticity and trust. Social media naming conventions are equally important for government agencies as they are for celebrities, commercial entities, and other branded organizations. Prior to commencing activity in the social space, it’s important for government communicators toRead… Read more »