Imagine the old marketing as a game of basketball, but your customers are in the stands watching the game. New marketing is all about bringing them into the game. How are you bringing your customers into the game? Are you giving them a chance to express themselves? Are you allowing them to add to orRead… Read more »
On the 10th June I went with two of my colleagues to a meeting of the Scottish Council of Voluntary Organisations (SCVO). They are an umbrella organisation that tries to make their contributors work more coherently. In a manner of speaking the SCVO is the ‘Improvement Service’ of the voluntary sector so hearing presentations fromRead… Read more »
Hi Folks I’m guessing that many Govloop members are not aware of the AGIMO Blog recently set up in Australia. What struck me was the absence of something really simple to assist people who do not ordinarily blog to engage. With that thought in mind I whipped up something for AGIMO and they have postedRead… Read more »
Full text of U.S. Supreme Court decisions issued from 1937-1975 — derived from the U.S. Air Force’s FLITE database — is available in bulk from the U.S. Government Printing Office (GPO)’s FDsys, as of 13 April 2010. According to GPO, this FLITE file is a text-only file, of approximately 50MB, containing U.S. Supreme Court decisionsRead… Read more »
On April 7, 2010, the Environmental Protection Agency published the Open Government Plan, an Innovation Timeline, and started a Forum Blog for Public Discussion. In a flurry of activity, following months of preparation and planning, the EPA completed the latest milestone of the Open Government Directive, and then some. But this is not the endRead… Read more »
One of the things that we do that we believe is a best practice in our engagements is ask our partners to do two surveys at the conclusion of a campaign; one about us and one about them. It is always interesting to see the results and, certainly, helps everyone to improve what may beRead… Read more »
“…only 18% of Apps.gov services enable agencies to comply with public records laws” If you’re viewing your town’s Facebook or Twitter account, chances are the city attorney is still recovering from a social media migraine. And you may think I’m joking, but somewhere in your state a government webmaster is printing comments made on theirRead… Read more »
We’re in the process of launching “This Week in Participation” (TWiP), a new podcast slash interview series slash internet radio show on, you guessed it, participation. The first couple of episodes went live earlier this week: TWiP 1: Urgent Evoke (11 minutes) http://twipcast.com/blog/2010/03/02/twip-1-urgent-evoke/ TWiP 2: Crowdstorming (14 minutes) http://twipcast.com/blog/2010/03/04/twip-2-crowdstorming/ The format is pretty casual. WeRead… Read more »
Well, below are some tips for strategic consideration. Public relations and marketing is about the conversation. Right? And, depending on which camp you are in; communications, marketing or both, you can more effectively enable “conversation” by shaping opinion, and opening the door towards selling the products, services and information you offer with MarCom 2.0. MarComRead… Read more »
Kevin Kelly is one of those old-time Internet institutions. He’s the founding executive editor of Wired magazine and a former editor/publisher of the Whole Earth Catalog. His Cool Tools blog is one I follow regularly through the RSS feed. I was recently referred, however, to his Technium blog and the post “The Game-ified Life”. InRead… Read more »