Climbing Mount Everest: Advancing Precision Medicine Through Technology

Health IT, precision medicine, and genomics are a lot like climbing Mount Everest. Climbing the mountain the first time takes a lot of time, money, and other resources, but once the summit has been scaled, future climbers can work to make the process easier and achieve new goals that would have at one time seemed… Read more »

This One Trick Will Help You Better Define Your Customer

As government communicators, we’re best serving the public when we’re thinking about our customers as smaller groups — defined, just for example, by geographic location, specific needs or languages spoken — and communicating directly with those groups. Simply put, our services are more impactful when our audiences are understood.