How do we reach more citizens and get them to truly engage with our services? That’s the question on nearly every government leader’s mind as they confront a changing technology landscape and new customer demands. At this morning’s Digital Engagement Breakfast, Natalie Fedie, VP of Client Success and Professional Services at GovDelivery, offered a few answers for how agenciesRead… Read more »
This is an excerpt from the recent Customer Service Playbook for Government. In the guide, we detail six plays to help you transform the way your agency serves its citizen users. We all have an idea of what the citizen user wants. After all, we are citizen users. But once you’ve imagined a new customerRead… Read more »
Customer experience, or CX, has not always been associated with government, but this year government has taken some big steps towards improving its customer experience image. One of the reasons for the increase in government’s customer service mentality is the mandated cross-agency priority goals. 15 cross-agency priority goals were announced earlier this year with theRead… Read more »
Learn the three steps to any human-centered design process in order to create better customer services in government.
When it boils down to it, a good e-learning experience is actually all about the user experience. User experience is shaped by two variables: target audience and agency goal. Before you start designing a training, consider who your target audience is and what your learning objectives are. The answers to these questions will provide theRead… Read more »
If you think government isn’t in the customer experience business, think again. Every American deals with government on a daily basis – whether you know it or not – which is why improving customer service is paramount. But the government still has a long way to go. The Forrester’s Customer Experience Index (CX Index) hasRead… Read more »
This is an excerpt from the recent Customer Service Playbook for Government. In the guide, we detail six plays to help you transform the way your agency serves its citizen users. Despite government investing more time, resources, and knowledge into their customer service initiatives, constituents still don’t seem to be fully satisfied. According to leadingRead… Read more »
Most citizens are completely disconnected from the public budget processes that dictates where their tax dollars are spent or collected. The public budget process is one that evokes images of thousand-page budget printouts, dry dialogue and sparsely attended public meetings, so who can blame citizens for not paying attention? The creation and implementation ofRead… Read more »
When you think of today’s top brands, which ones come to mind first? Maybe you think of Apple and its reputation for leading the world in innovative technology and beautifully designed products or Nike for inspiring and clothing today’s top athletes. Developing your brand is the single most important asset to an organization. “Brand isRead… Read more »
The data collected, saved, utilized, and disseminated from the public is an essential part of government’s backbone. But at the same time, the government must be good stewards of the data. It’s their job to secure constituents’ data. But with great data collection comes even greater responsibility. In the 21st century, American citizens are demandingRead… Read more »