Communications

The Importance of “Yes, And…” for Collaboration

We all know what improv is. It’s a form of acting where actors create scenes and characters on the spot, generally inspired by one word or a simple phrase. But how does improv relate to what you do every day at work? And what lessons can you learn from improv as a government employee? One ofRead… Read more »

Social Media Ear Trumpet: Listening to Your Community to Design Relevant Content

By Jessica Havlak, ICF International It’s not so hard to think up fun ideas that we think might engage our audience… but who knows better than they what will be appealing? I’ve found that the best way to create engaging, relevant content is just to pay attention. Listen to what your community is talking about, and designRead… Read more »

“Skinny Oreos,” Broken Brand

Brand Essence: Noun. A feeling. The instinctive, unconscious emotional reaction people have whenever they encounter you. Today I learned that Oreos are going on a diet. Despite the fact that 50% of Oreo consumers split the cookie apart before eating it, the Associated Press reports, there will soon be a new version called “Oreo Thins”Read… Read more »

Blogging is So Misunderstood: 8 Things Everyone Should Know

I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls. Their concerns have merit of course, and the negativeRead… Read more »

5 Ways To Eliminate Ums and Improve Your Public Speaking Credibility

You want your presentations to show others that you’re credible, confident, and engaging. Using disfluencies such as um, uh, ah, eh, er, etc. erodes your speech. They bore audiences and make them question if you know what you’re talking about. Think you don’t use disfluencies? Use your Smartphone to record yourself; you may be surprised by the results.Read… Read more »

5 Ways Phone Systems Can Improve Customer Service

The interaction your customers have with your company directly impacts your bottom line. Think about it. Have you ever had a bad experience with a company, whether on the phone or in person? What did that do for your feelings towards that company? Did you stop being loyal to them? Most people do, which isRead… Read more »