Use this checklist of email design best practices to deliver messages that are not only tailored to your audience, but also look professional, function properly, and capture the attention of increasingly-busy and multi-device-connected constituents to invite opens, attract clicks, and inspire action.
As a govie, your mandate is to serve the public. To do so, there are various approaches and demographics to focus on, but at the end of the day, govies work hard to make this country better for all of its citizens. This can become difficult to do effectively, however, if the public is notRead… Read more »
Developing a clear picture of the types of email subscribers you have is key to tailoring your messages to address the specific needs of each audience member. This means abandoning the traditional approach that “blasts” the same, long message filled with disparate content to your entire audience on a pre-determined schedule and employing a new… Read more »
When I first heard about PublicStuff partnering with the Staten Island Borough President’s Office, to be perfectly frank, my first question was “Why? How is this different from 311?” And so continued my education about navigating the services provided by New York.
“Transparency promotes accountability and provides information for citizens about what their Government is doing. Information maintained by the Federal Government is a national asset.” – President Barack Obama, in Transparency and Open Government memo. Today, there is an increased focus on the value of open data, especially inRead… Read more »
State and local governments are adopting Schedule 70 at a rapidly growing rate. They have the ability to receive the same benefits that federal agencies receive when using Schedule 70: fast and easy acquisitions and access to a large range of pre-vetted vendors at prices determined to be fair and reasonable.
Back in 2010, the White House launched Challenge.gov, a platform provided by the GSA that gave federal agencies the opportunity to create contests aimed at increasing public participation in the federal government. The idea of soliciting citizen input certainly isn’t a new one—state, local, and national governments have been using paper forms, websites, and (now)Read… Read more »
Drip marketing refers to an email strategy that sends a series of messages to an audience over time. Employing this method affects email frequency and timing. Because the focus is on syncing pre-planned messages with predictable audience actions or interests, the frequency/timing will vary from subscriber to subscriber.
Have you ever been sitting in your cube when an idea strikes? You know the idea is brilliant (because duh!). The idea would save your agency time and money. It’s a win-win. Go you! But you have a problem. Where do you share you idea? How do you build a coalition? How do you makeRead… Read more »
Police dash cams are important for things such as transparency, security, and incident documentation/verification. You know what they’re also great for? Video evidence of cops belting out Taylor Swift tunes. In a time when police officers need all the good publicity they can get, the Dover, Delaware Police Department posted a video on their YouTubeRead… Read more »