With so many channels of engagement available, agencies have struggled to develop best practices and standard processes. One tool that is proving popular, however, is text messaging campaigns that reach a broader audience.
In eight governments are attempting to engage, inform and connect with citizens. So it’s not surprising that figuring out how to utilize those eight seconds is imperative for success.
When laptops first replaced desktops as the new, go-to digital device, being glued to your cubicle or home office while checking email suddenly became a thing of the past. Now that the number of people owning smartphones has rapidly increased and shows no signs of slowing down, we’re redefining what it means to be trulyRead… Read more »
/> Over the course of the last year, I have noticed a rapidly rising organizational interest amongst my clients in using “text messaging” for communications purposes; specifically for opt-in notifications. The main reasons are quite obvious: 26.3% of Canadian households have no land-line (Convergence Consulting Group, 2014) The smartphone penetration rate is now at aRead… Read more »
Perhaps five years ago, texting was mainly for teens. Now days, everyone texts. All ages for all reasons. I text with my mother, my sister, my wife, and my friends on all things from quick thoughts to photos. But I never used to text for work. Something about it just felt wrong. And then theRead… Read more »
Every field has its specialized vocabulary, and public administration is no exception. There is value to this shorthand, commonly referred to as jargon. We can communicate more efficiently and readily identify kindred spirits. The disadvantages seep in when we use professional jargon for public consumption. When specialized language is used in articles or speeches writtenRead… Read more »
By Andreas Muno Last week we discussed how smaller mobile devices have made it cheaper and easier for public security and field services workers to do their jobs efficiently. And, how as an added benefit, citizens have become more engaged and are taking some of the burden off of governments. This week we are goingRead… Read more »
… or what I SHOULD say is a TEXT Out to Arkansas. The state announced last Thursday that they have rolled out their mobile-ready website, and they are the first state to launch geolocation widgets. Check out their fully mobile-optimized Arkansas.gov website which is it is the first state website to use Text4help, a newRead… Read more »
It’s always great when you discover something that’s not only fun but can make your job easier. Recently I became aware of a service named GroupMe that enables you to instantly define a group of friends or co-workers and text them all at once with a single number. To give it a try, I setRead… Read more »
Approrpriate Use of Communication Mediums at Work Information Greatly Appreciated I have created a chart on the appropriate use of communication mediums in the workplace for my next book Workplace Savvy. Need to validate the information I have already collected. Questions What work situations are appropriate for the use of the following mediums? What doRead… Read more »