Communications

How to Choose Breakout Sessions at NextGen

The Next Generation of Government Training Summit educates, inspires and promotes innovation and positive growth. But with 30 great breakout sessions to choose from, planning your NextGen schedule can be a challenge. But we’re here to help. Here are three ways to choose your sessions so that you can improve your executive core qualifications andRead… Read more »

This One Trick Will Help You Better Define Your Customer

As government communicators, we’re best serving the public when we’re thinking about our customers as smaller groups — defined, just for example, by geographic location, specific needs or languages spoken — and communicating directly with those groups. Simply put, our services are more impactful when our audiences are understood.