By Koi Hernandez, Design Fellow at GovDelivery Jeff Bezos, technology entrepreneur and CEO of Amazon gives a powerful statement of what a brand is, he states “your brand is what people say about you when you’re not in the room.” A brand is simply the first or last impression you leave your stakeholders. It isRead… Read more »
Even though social media is fully integrated into the global culture and economy, many leaders are still reluctant to put themselves and/or their organizations in a position where they may have to listen to and/or engage with various stakeholders via these public channels. They tend to fear potential reputational harm and/or the stickiness of havingRead… Read more »
I stumbled across a blog post from HubSpot the other day on the benefits of business blogging (“The Benefits of Business Blogging: Why Businesses Do It, and You Should Too” by Corey Eridon). Among the top benefits cited in the article were the following: 1. Blogging helps drive traffic to your website, 2. It helpsRead… Read more »
I think most of us by now have jumped on the Hootsuite train. It’s, arguably, the most robust and affordable social media management tool on the market. The following tools can be used in addition to an all-in-one platform like Hootsuite to fill in the gaps. Have any other free tools to add to theRead… Read more »
I’ve been participating in a young professional women’s group. Recently we discussed and worked through Lois Frankel’s Nice Girls ^Still Don’t Get The Corner Office. Frankel’s book offers an assessment to help identify areas the reader self-identifies as performing well and areas the reader self-identifies as needing improvement. One common area improvement amongst the groupRead… Read more »
“High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.” ― Kristina Halvorson, Content Strategy for the Web Government agencies rely on websites and other online tools with the view of informing, educating and engaging citizens. But how do we know if we’re actuallyRead… Read more »
Quick: what’s the last ad you remember seeing? With promotions covering every square inch and pixel in your viewing area, you probably don’t remember. So in a world of literal clutter, how can you catch (and hold) the attention of potential clients and key audiences? Content marketing offers a viable solution for organizations to showRead… Read more »
Matching the message to the medium is a key component for effective outreach. What else makes the cut? Wednesday, GovDelivery hosted an event on the Power of Reach in government, on how your communications can engage stakeholders to take action – online or offline – to truly drive mission value for your organization. And asRead… Read more »
By Amy DeWolf In a recent post in Forbes, Jay Baer discusses the secrets to great content marketing. For government, getting your information in front of an audience is important. The more information you can provide citizens in an easily accessible manner, the better. For private organizations, great content marketing translates to dollars. So whatRead… Read more »
Twitter, Facebook, Snapchat, Google+, blogs and emails have changed the way government communicates with the public. But in order to have a true government transformation, you can’t forget about the people part of the equation. You can send out all the tweets in the world, but if no one sees them, or takes an action,Read… Read more »