To maximize an organization’s effectiveness in terms of marketing goal attainment, an overall audience (or “market” in the private sector) should always be segmented into groups of clients with common attributes (segments) and then prioritized accordingly (target audience). Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. As aRead… Read more »
We never think much about our car battery until we turn the key and the car doesn’t start. It’s the same with training needs assessment. Let’s get at the concept of what the training needs assessment is, who it’s for, why do it, and make it work. Companies and organizations want to take advantage ofRead… Read more »
Water district orders PR consultant to halt use of News Hawks site Yike’s. This story about a PR firm working for Central Basin Municipal Water District in Los Angeles caught my eye. Let’s say that you are in charge of their communications for a day. What do you do? Original post
In today’s rapidly evolving business environment, organizations are often forced to remain competitive by adapting a culture of rapid change (I’ll offer up ideas on how to successfully accomplish that in a future publication). However, updating and communicating the organizations’ strategy to reflect these changes frequently doesn’t occur. A solid strategy is the cement andRead… Read more »
Many companies talk a good game when it comes to employee engagement and recognition, though few have mastered it. Some organizations are close, some still trying, and many are nowhere near success. So you may be thinking, why should I care if my employees are recognized for their performance? Because if they aren’t recognized, thenRead… Read more »
Question: why don’t people talk more about climate change? It seems to me like something that should be a constant topic of conversation these days, especially given that 2010 was the biggest year ever for global CO2 output, exceeding the worst scenarios scientists had concocted. Yet whenever I bring it up – on Twitter, withRead… Read more »
On December 1, 2011 between 8am and 5pm the National Association of Broadcasters will hold an event focusing on motion imagery lessons learned from the broadcasting community. The event will be a great opportunity to learn more about collection, analysis, reporting, production and dissemination of complex news and sports events. These are topics of interestRead… Read more »
Policy Informatics Book Chapter: Knowledge Incubation in the Public Sector – Ines Mergel. I am participating in book project that is featured over on the “Policy Informatics” blog. Here is the abstract for my chapter to be published in 2012: The use of social media applications has become acceptable practice and is adopted by manyRead… Read more »
Imagine this. You work for a Council. You’re on the periphery of a few services, have a job which needs you to learn very quickly how a number of sub sets of services work to see if they’re using digital in the most appropriate and cost effective way for them and more importantly their residentsRead… Read more »
A couple of weeks ago, I posted a blog entry about StumbleUpon – what it is (social bookmarking tool), what it does (drives website traffic), and why you should probably know about it (the tool doubled its user base to 20 million in less than two years). StumbleUpon recently worked with a data visualization/visual contentRead… Read more »