You have probably heard the concept of human-centered design (HCD) thrown around, but you may be wondering what it’s all about. If you’re like me, you’ve probably searched for ‘human-centered design’ on the internet to learn more. In doing so, you were most likely confronted with a number of results that link to different HCDRead… Read more »
There are far fewer agencies or departments on Instagram than on Facebook or Twitter. And that’s relatively logical if you consider that it is the far more visual platform of the three I’ve looked at so far. But what I love about Instagram is that you don’t have to have amazing pictures (like NASA orRead… Read more »
Here we go again. Another meeting of circular conversations by subject matter experts, managers, and directors about a problem we are having with a project proposal. These meetings contribute more to global warming due to the amount of hot air being expelled than exhaust from rush hour traffic before a long holiday weekend. I’m notRead… Read more »
“And we danced all night to the best song ever!” – One Direction, Best Song Ever I have a confession to make. I am 28 years old, and I am a One Direction fan. It’s true. I have no shame when it comes to this confession. I am not even ashamed to tell you IRead… Read more »
Many Americans are really stressed about one thing right now, and that’s back to school. With about 70 million students expected in kindergarten through college in Fall 2015, everyone’s paying attention to back-to-school messages. Now’s the time to talk to your audiences about how your agency can help them during this hectic period. School administrators and teachers are looking forRead… Read more »
If you somehow haven’t heard of Yelp, it’s a website and app where anyone can review just about anything. People mostly seem to head to Yelp when they’re busting to share their glowing praise or their boiling rage. Now, as announced by DigitalGov, Yelp has a terms of service for official government use. Agencies can claim orRead… Read more »
I represented the agency’s tourism office at the Ohio State Fair this past weekend. What a ride (in a literal and figurative sense). We discussed our strategies and goals to ensure consistent messaging. At the fair, we presented our newest calendar of events, hiking maps, and travel guides. Some tech-savvy users download the app on-site.Read… Read more »
While we are not in control of the conversation, government workers can still listen and contribute to it. We can seed it with facts and ideas. We can respond to questions. We can be human, even as we maintain a thoughtful and focused public presence. All by leveraging the power of online communications.
After slogging through the Great Recession, cities are making a comeback in a big way. Residents have been flocking to urban areas across America to take advantage of jobs, parks, convenience and amenities. Population growth in large cities exceeded 1% on average from 2010 – 2013, and cities gained more residents in the first few yearsRead… Read more »
Federal agency and department presence on social media varies widely—some have multiple accounts on various platforms while others have just a page or two that is updated infrequently. I wanted to find out what makes some sites more useful than others, so I set out to look at as many federal social media pages asRead… Read more »