At the end of the day a good brand continuously builds its own equity – that is, a price differential between itself and its competitors – by doing three things well. They can be summarized by the following imperatives: 1. “Choose Me”: Help the customer make a decision quickly. 2. “Be Me”: Provide the customerRead… Read more »
When the computer monitors whoosh to black in a hospital environment, mass panic is the natural reaction. In a world where everyone is so utterly dependent on computer technology, a hospital can experience real difficulties when the computer system abruptly shuts down. Patient records, lab reports, prescription instructions and integral e-mails can all vanish inRead… Read more »
EIS is the main component of the Network Services 2020 (NS2020) Strategy. It will replace GSA’s Networx and regional and local contracts, which many agencies currently use to acquire best-value IT, telecom, and infrastructure. Agencies will start to transition in 2017.
There are a ton of freely available articles, blogs, how to’s, and other publications about the benefits of good internship programs so why haven’t you started one yet? A need has been identified. In another blog post on Govloop.com Donna Dyer describes that 20% of interns graduating in 2014 wanted to intern in government. ThisRead… Read more »
While the government is busy running the country, industrial organizational (I/O) psychologists are running the government. This rising field of applied psychology is an exciting profession that marries traditional psychology with logistical applications. Projected to grow 53% over the next decade with a 2012 median pay of $83,580, working behind-the-scenes to ensure the government’s efficacyRead… Read more »
1. Spend an hour a week thinking of new ideas you can implement at your federal workplace without being asked, do them — and present them to your manager. 2. Get in the habit of skimming a lot of publications rather than reading only a few. Clip articles of interest and mail or give themRead… Read more »
This is a salute to my brethren from the liberal arts, but also anyone who has ever thought English composition class was useless. What is it about understanding how writing happens that is so boring even if writing itself is fun, especially if you have only 140 characters and are not bound by spelling orRead… Read more »
Last week, I wrote about how I go through my creative process, essentially how I get down to the nitty-gritty of how I write a story. When I started this job, I thought I’d just be blogging. Just like I do on any of my personal digital spaces. But instead, I’m doing some “digital storytelling.”Read… Read more »
Almost everyone I’ve ever talked to has a dream project. Sometimes it’s the only thing they talk about, but other times it’s tucked deep inside, waiting to be coaxed out. What’s yours? Is it to run a marathon? Open a bakery? Write your grandmother’s biography? Build the raddest treehouse ever in the backyard? Get yourRead… Read more »
In last week’s post, I discussed how three words at the beginning of Vanilla Ice’s Ice, Ice Baby provide an important message for government leaders. (Bet you never thought you’d read that sentence.) In that post, we discussed creating a Stop Doing List. Now, I will outline a model to Collaborate. As government leaders, weRead… Read more »