Posts Tagged: communications

Don’t Leave Email Deliverability to Chance – Manage It

All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.

Humor Me: 6 Public Outreach Campaigns That Will Make You Laugh

When you start to plan a public outreach and education campaign, a sense of humor may not be the first tool you think to reach for. You may instead focus on hard facts, thinking that logic alone will be enough to persuade people. Without some pizzazz and personality, your public outreach campaigns risk being boring and forgettable.Read… Read more »

Top 5 Email Metrics To Track Consistently (And Why You Should Care)

Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.

The Top 5 Books of 2015 on Elections & the Political Process… So Far

Although we’re only a mere two months into the year, a deluge of incredible books on the topics of elections and the political process — fiction and non-fiction alike — has occurred.  In the words of George Mason, “The freedom of the press is one of the great bulwarks of liberty, and can never beRead… Read more »

Don’t Fight the Email Laws – Know Them!

You probably already know that email marketers must abide by certain laws when sending messages for any commercial reason. But did you know that the sending of messages on behalf of a government entity is governed by additional rules and regulations? Learn the fundamentals of these requirements and the basics for implementing them into your… Read more »

Gov-Love At Igniting Innovation 2015

‘Tis the Valentine’s Day season, and I’m feeling the gov love – and gov seems to be feeling it, too. Lately, there have been a great number of efforts by the government to make citizens’ lives easier. These programs and initiatives push the boundaries of what government is generally seen to do for its peopleRead… Read more »

Gov Gobbledygook And How To Change It

There’s a million witty words for bureaucratic language…. gobbledygook, gibberish, mumbo-jumbo, jargon, double-talk, bureaucratese, technobabble! There are probably so many words for it because it’s such a widespread, and exasperating, problem. Including in the government. It’s fun to use crazy words, but it’s certainly not a best practice in terms of government efficiency. Annetta Cheek,Read… Read more »

5 Storytelling Best Practices at the Heart of Humans of New York

Everyone is talking about Humans of New York. It’s a success story worth the airtime. It’s also an inspiration that can help you find the heart in your storytelling and communications. Recently, Brandon Stanton, who runs the popular photography blog, shared a photo of a 13-year-old boy who attends school in one of the mostRead… Read more »