Originally posted on the GovDelivery blog. “Knowledge is power. Information is liberating. Education is the premise of progress…” – Kofi Annan As a government agency, your job begins and ends with being a purveyor of knowledge for the audience you serve. From informing the public about a disease outbreak, weather emergency, a newly enacted law, orRead… Read more »
Posts Tagged: communications
Sometimes in life we encounter a traffic jam. You were traveling on I-95 during rush hour. The traffic news suggests you that you will have to deviate and take a different route to get to your destination. Likewise, in our careers; we reach that traffic jam. We are on a career path that has usRead… Read more »
Sometimes change can be difficult for agencies and organizations to embrace (especially when the change is centered around technology and/or public image), so you may need to do a little prep work to ensure you’re ready for the conversation about updating your email strategy. Here are six steps to broaching this subject with the powers-that-be.
I had a friend who always said, “As quiet as it’s kept…” meaning he would call out the so-called “elephant in the room”; the topic that no one wants to talk about. You could expect to hear… “As quiet as it’s kept, the only reason they laugh at Uncle Herb’s corny jokes is because he givesRead… Read more »
While there’s no wrong time to take action to improve the status of women in the U.S., there’s really no better time than Women’s History Month, which happens in March. Each year, the National Women’s History Project sets a theme for the month, which many in government use to inspire their public outreach. This year’s theme, “Weaving theRead… Read more »
All the email marketing advice you’ve read thus far in this series on improving your email strategy by Q2 means nothing if your messages never reach your audience. Deliverability refers to a message’s ability to arrive in intended recipients’ inboxes. It is an often-overlooked metric that has a large effect on your marketing efforts.
When you start to plan a public outreach and education campaign, a sense of humor may not be the first tool you think to reach for. You may instead focus on hard facts, thinking that logic alone will be enough to persuade people. Without some pizzazz and personality, your public outreach campaigns risk being boring and forgettable.Read… Read more »
Now is the time to determine which email metrics you will need to analyze to ensure you’re effectively measuring performance and moving the needle toward your goals. In this post, we’ll identify the top five email metrics to continually track and why they are important.
Many times, I hear people say things like: “you can talk about this and can talk about that, but please don’t talk about that.” I remember when I was a little girl and whenever a controversial subject came up my mother used to say “shhh” and her mother used to say “shhh” and my otherRead… Read more »
Although we’re only a mere two months into the year, a deluge of incredible books on the topics of elections and the political process — fiction and non-fiction alike — has occurred. In the words of George Mason, “The freedom of the press is one of the great bulwarks of liberty, and can never beRead… Read more »