Journey mapping is a simple yet powerful way to explore the experiences people have with your services and generate insights on how you can improve them.
Posts Tagged: user research
Experimenting with multiple wording options to see which one performs better can help you communicate in ways that match how your target audience is thinking.
It’s usually good to use plain language and avoid jargon. But sometimes, incorrect, outdated, or obscure terms can help you “meet people where they’re at”!
Randomized experiments with multiple wording or design options (A/B testing) can assist in decision-making to help people better understand what you’re trying to communicate.
Does your government agency run a program or service that requires people to apply? By doing research into the experiences that applicants are having, you can gain insights to help design and implement improvements.
Government agencies need to uncover their constituents’ real needs in order to establish customer-centered services and comply with mandates. User research programs help agencies do that, but they can be complicated. We identified key issues and steps to consider.
We spoke with your colleagues, current and former govies who are experts in the digital services realm. We wanted to know: Have they encountered resistance at work? And importantly, how did they overcome it?
With government’s increased prioritization of inclusivity and accessibility, compensating research participants is more important than ever.
When conducting user research, it’s important to keep in mind the following five tips and best practices to ensure you find real problems and solutions.
Here is a limiting belief: We are a government organization and don’t think user research is something we can do.