Why you build a brand: to add value to your company. How you build a brand: advertising, marketing, PR, events, social media, publications, web, mobile, apps, sales, email, conferences customer service, internal communications…you name it. A top-priority, critical intersection you’re likely overlooking: the connection between PR and social media. The connections between your disparate activitiesRead… Read more »
“He wants to hold my hand. But I’m short.” “So walk side by side.” “He wants to hold my hand. So I said to him, ‘I’m short. I can hold your arm though.’” “What did he say to that?” “Once I put it that way, then he calmed down.” * * * Paradox: We seekRead… Read more »
Stocks bottomed and rebounded strongly this week after the Fed assured investors that interest rates are not going up any time soon. All of the losses in the first half of December were erased in just three days in most indices. Now the market heads into the strongest seasonal period of the year. Will stocksRead… Read more »
Each week just over 1 security breach occurs at a college, university or other higher education institution. That’s over 500 breaches at more than 320 higher-ed institutions, since 2005. How are these security breaches occurring?
Freshwater nutrient pollution alone costs the U.S. more than $2 billion each year. And that stat is an underestimate because it doesn’t account for brackish estuaries or the 95,000 miles of salty coasts. In an effort to help address this problem, EPA is part of the Challenging Nutrients Coalition, a group of federal agencies, universities,Read… Read more »
“You’re still at the same company, right?” your cousin asks as the holiday meal is being cleared away. “How are you liking it?” Quick, what’s your answer? As we stand at the cusp of a new year, it’s only natural to look forward to what next year will bring – especially with questions like these comingRead… Read more »
After attending GovLoop’s NextGen training summit this past July, our group was so inspired that we started to pursue our own NextGen employee resource group. As of last week, we are now officially recognized by our Agency as NextGen@DCMA. One of our NextGen@DCMA goals is to bolster the culture of our Agency where people feelRead… Read more »
Remember the good old days of building a brand? The days of “Mad Men.” You took the client out for steak and wine. You wrote up a creative brief. You gave it to the client, who signed it. And then you delivered Choices A, B, and C. They chose one, and you did advertising. ARead… Read more »
Federal agencies are grappling with how to best move from their legacy talent management systems to what can help them with the challenges of 2015 and beyond. And while there are seemingly no shortages of choices, the truth may not be as complicated. While the talent management market has expanded significantly over recent years, in… Read more »
We live in a VUCA world. We have elected an African American President for two straight terms. In five states, minority populations are the majority population-Hawaii, California, New Mexico, Texas and the District of Columbia. 36 states and 15 tribes recognize same sex marriage. Women can not only serve in the military but in combatRead… Read more »