Posts Tagged: outreach

Communication Breakdown: Government Still Undervalues the Need for Legitimate Public Buy in

This past week my co-founder Manu and I headed to Sacramento for the annual California WateReuse conference, a policy/trade event that focuses on promoting the development of recycled water and desalination. Those in attendance included some of the industry’s best engineers, a wide array of public agencies and utilities, and of course, the public outreachRead… Read more »

How Event Polling Best Reaches Target Constituencies

Government, by necessity and obligation, must understand the competing interests and ideologies of the variety of identity groups that it serves. Put another way, those who are in charge must always have an ear to the ground if they want to remain in charge. That being said, there is no silver bullet in terms ofRead… Read more »

2011 Represents Record Year for Government-to-Citizen Communications

Report reveals that Health, Business, and Jobs account for one-half of government communication Today, GovDelivery released the 2011 Federal Digital Communications Report, revealing that 2011 was a record year for government communications. The report is available in an infographic and can be seen at http://bit.ly/GD2011infographic. The report, based on data from GovDelivery’s clients representing moreRead… Read more »

5 Things the USA.gov Brand Learned from Launching Campaigns

By Leilani Martinez and Jessica Milcetich The USA.gov team is launching a series of interactive, multimedia campaigns that package the most useful and relevant government information around specific topics. The whole USA.gov family — including GobiernoUSA.gov,Kids.gov, social media outlets, email lists and more — is working in a coordinated fashion for these campaigns in orderRead… Read more »

HootSuite launches new App Directory

HootSuite, which gained prominence as a Twitter dashboard/management tool, launched a new App Directory last month. HootSuite had already added social media channel integration as they grew; their dashboard currently allows you to manage your Facebook, LinkedIn, Ping.fm, WordPress, MySpace, Foursquare and mixi pages/accounts (along with Twitter). And now they’ve expanded their reach again withRead… Read more »

Social Media for Government – Online Class

Have you heard that there is a class focused just on social media use in government agencies (as well as a discussion of e-government in general) that will be held online in January? It is through the University of California in San Diego (UCSD) and will run over 6 weeks from January until the endRead… Read more »

Leveraging the power of social media in government

Scott Burns, CEO and co-Founder of GovDelivery, provides insights for how government agencies can leverage the power of social media. Watch the video to hear Scott discuss social media as part of an integrated communications strategy that incorporates email and text messaging/SMS to fight through the “noise.” What do you think? How did your governmentRead… Read more »

The Facebook Phenomenon

Part three in our David Kirkpatrick video series! Did you catch our first and second videos? David Kirkpatrick sits down with GovDelivery to discuss the Facebook Phenomenon and why Facebook now dominates social networking. He also shares his thoughts on how government can leverage the power of Facebook to help improve citizen satisfaction. Watch theRead… Read more »

How social media has changed government-to-citizen interaction

This is part two in our David Kirkpatrick video series. Did you catch yesterday’s post? David Kirkpatrick, author of “The Facebook Effect,” sat down with us after our social media conference to discuss how Facebook and social media has changed the way government interacts with citizens. He also delves into the question that many governmentRead… Read more »

StumbleUpon: More Compelling Statistics

A couple of weeks ago, I posted a blog entry about StumbleUpon – what it is (social bookmarking tool), what it does (drives website traffic), and why you should probably know about it (the tool doubled its user base to 20 million in less than two years). StumbleUpon recently worked with a data visualization/visual contentRead… Read more »