I wanted to share this post with GovLoopers because it’s relevant to communicating both on behalf of — and to — government agencies. Would love to hear your thoughts: Part of being a good communicator is bridging the legitimacy gap with your audience. If you send a brochure or a blog post to an ArmyRead… Read more »
The federal government is quickly changing its views on employee use of social media. In our Social Media in the Public Sector 2011 study, published last year, we found that only 19 percent of agencies banned the use of social networks in 2011, a sharp decline from 55 percent in 2010. Along these same lines,Read… Read more »
Today, everyone from top CEOs to President Obama is talking about cutting back on spending and finding ways to “do more with less.” Unfortunately for marketers, this usually means budget cuts or even a full on slashing of your budget. So if you desperately need your next campaign or rebrand to provide the most bangRead… Read more »
There is a right way and a wrong way to do, and even people butting in to tell us how to do it. Social media idea has evolved in a very short time into opportunities for marketing rather than for us to leisurely sift through those who are definitely kindred spirits, colleagues in the fieldRead… Read more »
Today, more than 200 executives from the DC area convened at the fourth annual Federal Media and Marketing Study (FMMS) breakfast hosted by Market Connections to learn how to effectively reach government decision makers when selling to the federal market. Knowing how to target those leaders who, ultimately, make the buying decisions can be highlyRead… Read more »
Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »
In today’s government contracting environment, companies and organizations selling products and services to the federal government need to keep every arrow in their marketing quivers as sharp as possible. One of the core components of marketing success in this new contracting environment is knowing where and how to reach senior decision-makers at civilian and defenseRead… Read more »
People and organizations are flocking to social media. Governments are no different. These channels are perfect opportunities to promote your mobile app solution. Note: This will be much more effective if you have a dedicated landing page with instructions to download your app. CitySourced has assets and copy which we can provide you in buildingRead… Read more »
My partner stumbled on the quote below attributed to Banksy (wikipedia), the English street artist who many consider to be one of the great a modern day satirists. It’s an interesting take on advertising in public space – for some it will be a familiar call to arms, to others it will feel revolutionary. IRead… Read more »
Join For The Charitable Community, Inc.’s (www.forthecharitablecommunity.com) January 26th, 10 a.m. (PST) Webinar on Building A Media Contact List. The webinar will cover all aspects of building a media contact list, developing effective media strategies, and gaining publicity for your nonprofit organization or governmental agency. It will feature an expert panel from the nonprofit sectorRead… Read more »